Snapchat Neuroscience Study Reveals AR Ads Deliver Uplift In Emotional Engagement And Immersion
Snapchat Neuroscience Study Reveals AR Ads Deliver Uplift In Emotional Engagement And Immersion
Reflect Digital launches a brand new online tool to help improve content on websites, using psychology models
Reflect Digital has launched an innovative new online tool to help measure how engaging content is on a website, using psychology models. Rate My Content analyses content across four core areas to assess audience engagement levels. It looks at how the content interests and involves readers, examines if it has a good balance of language […]
Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour
The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]
Tribal Worldwide expands neuromarketing capabilities by collaborating with NeuroTrend
Neuroscience technology company NeuroTrend has announced its Asian expansion by way of Singapore through a collaboration with Tribal Worldwide. Both companies will jointly launch the Neuromarketing Consumer Insights Lab in Singapore with offerings extended across Asia, providing clients with scientific neuromarketing research. This is part of a new suite of tools for Total Experience (TX), […]
New report from Neuro-Insight highlights under-used potential of sound in creative communications
Neuro-Insight, a neuroscience-based research company, is launching a new report, entitled: ‘Tuning into sound: the under-used creative resource’. The report outlines the unique power of audio communication and identifies it as a resource that’s underused by most brands and advertisers, setting out creative and media strategies that can harness sound to optimise communication effectiveness. The […]
Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Creative agency CULT launches Mindscape, a voice-activated mental health app
The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released today and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab dedicated to […]