Tribal Worldwide expands neuromarketing capabilities by collaborating with NeuroTrend

Tribal Worldwide expands neuromarketing capabilities by collaborating with NeuroTrend

Neuroscience technology company NeuroTrend has announced its Asian expansion by way of Singapore through a collaboration with Tribal Worldwide. Both companies will jointly launch the Neuromarketing Consumer Insights Lab in Singapore with offerings extended across Asia, providing clients with scientific neuromarketing research. This is part of a new suite of tools for Total Experience (TX), […]

New report from Neuro-Insight highlights under-used potential of sound in creative communications

New report from Neuro-Insight highlights under-used potential of sound in creative communications

Neuro-Insight, a neuroscience-based research company, is launching a new report, entitled: ‘Tuning into sound: the under-used creative resource’.  The report outlines the unique power of audio communication and identifies it as a resource that’s underused by most brands and advertisers, setting out creative and media strategies that can harness sound to optimise communication effectiveness. The […]

Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]

Creative agency CULT launches Mindscape, a voice-activated mental health app

Creative agency CULT launches Mindscape, a voice-activated mental health app

The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released today and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab dedicated to […]