Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]

Netflix beats Tinder to be top earning non-game mobile app of 2017

Netflix beats Tinder to be top earning non-game mobile app of 2017

Netflix was the world’s top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second. Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016. Netflix was also […]

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Global consultancy Prophet  today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Googlemaintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp. The top ten most relevant brands are: […]

Netflix Earnings: User & Engagement Trends

Netflix Earnings: User & Engagement Trends

Verto Analytics finds out the latest contextual Netflix user trends among people over 18 years old, over the last quarter from June to September 2017:  Netflix’ US audience jumped by 7.7% / 3.7 million people – now reaching 25% of the US online population. The UK saw a huge 24.8% / 1.4 million increase to 16% reach. It saw particularly […]

Apple showcases app development in debut TV series

Apple showcases app development in debut TV series

Apple is pursuing a topic close to its heart for its first ever TV series by inviting viewers to see what it takes to build an app from the comfort of their own sofa by following a clutch of wannabe developers over the course of 10 episodes. The curtain will rise on the first of these later today […]

Netflix Launches Internet Speed Check App

Netflix Launches Internet Speed Check App

Online video streaming service Netflix has launched a tool for iOS and Android devices that enables users to check the speed of their internet connection, whether its arriving via wi-fi or mobile data. Netflix had already launched an online tool for internet connection checking in May, Fast.com, but the new app shows that the company recognises […]