ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology […]

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

Mobile consumers engage more frequently with native ads — digital ad placements that reflect the look and style of a publisher’s site or app. AerServ, one of the leading inventory and audience management technology for mobile publishers and advertisers, announced the launch of AerNative — a new native ad platform for in-app mobile video and […]

TripleLift and TabMo Partner to Fuel the Growth of Native on Mobile

TripleLift and TabMo Partner to Fuel the Growth of Native on Mobile

Triplelift & TabMo partner to fuel the growth of native on mobile! https://t.co/3l67aTERT0 @TripleLiftHQ #Hawkplatform pic.twitter.com/8OZWcLwv9H — TabMo (@TabMo) October 3, 2017 TripleLift, the industry’s largest comscore ranked native advertising company, announced a strategic partnership with TabMo, the first mobile creative DSP for video, display and native advertising, to advance their mobile native offering. Partnering with […]

BT launches Taboola Feed to bring infinite scroll content recommendations

BT launches Taboola Feed to bring infinite scroll content recommendations

Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]

The native app may be killing the mobile web in Asia-Pacific

The native app may be killing the mobile web in Asia-Pacific

In the battle between the mobile web and native apps for advertising, the mobile web appears to be losing out in Asia-Pacific. New research from mobile advertising data company Vpon found that 77% of mobile ads served during H1 2017 in the region were delivered via mobile apps, not the mobile web. In several countries in Southeast […]

Taboola teams with AdRoll for programmatic native

Taboola teams with AdRoll for programmatic native

Taboola, the leading global discovery platform, a strategic partnership with AdRoll, the performance marketing platform. The partnership will enable AdRoll to bid programmatically on Taboola’s native exchange. This will open access to Taboola’s premium publisher marketplace for AdRoll’s network of 35,000 customers worldwide. The collaboration will provide new opportunities for AdRoll’s brands looking to reach audiences […]

MobiVisits upgrades user interface with launch of native ad inventory

MobiVisits upgrades user interface with launch of native ad inventory

Mobile advertising company MobiVisits has unveiled an upgraded user interface (UI) for its clients, which now offers native inventory. The new MobiVisits dashboard is designed to be more user-friendly and easier to manage, with an enhanced graphical interface along with other features, including an inventory tool. Clients can now easily access the stats of daily […]

Native Advertising Technology ADYOULIKE Launches New Brand Identity

Native Advertising Technology ADYOULIKE Launches New Brand Identity

Native advertising technology company ADYOULIKE, has announced a complete brand re-launch, including a new logo. The rebrand is the latest move by the company as it experiences hyper-growth globally. The new branding better aligns the company with its international expansion and global growth objectives for 2016. ADYOULIKE has pioneered native advertising in the European market […]