Pandora takes aim at Spotify and iHeartRadio with programmatic audio ads

Pandora takes aim at Spotify and iHeartRadio with programmatic audio ads

Pandora said that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz. Pandora is the last of the three major digital music streaming platforms to offer audio ads through automation, but the company says it brings a significantly larger audience to the table. The […]

Apple Music set to overtake Spotify in US subscribers, according to The Wall Street Journal

Apple Music set to overtake Spotify in US subscribers, according to The Wall Street Journal

More and more people are rocking out to Apple Music instead of Spotify. And as a new report from The Wall Street Journal indicates, if Apple Music continues to grow at its current rate, it will officially overtake Spotify this summer as the streaming world’s number one service. The news likely doesn’t thrill Spotify, which […]

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

 Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]

Apple’s HomePod arrives in stores on February 9

Apple’s HomePod arrives in stores on February 9

HomePod, the innovative wireless speaker from Apple, arrives in stores on February 9 and is available to order online beginning January 26 in the US, UK and Australia. HomePod will arrive in France and Germany this spring. Using just your voice, it works together with an Apple Music subscription, providing access to one of the […]

Spotify launches new multimedia format: Spotlight

Spotify launches new multimedia format: Spotlight

Spotify recently launched its new multimedia format, Spotlight, which introduces visual layers to complement the listening experience for podcasts, audiobooks, news, and other audio content. Spotlight gives fans a deeper insight to their favourite artists, playlists, books, publishers and more by offering contextual visual elements, such as photos, video and text, that appear as users […]

Apple acquires music-recognition app Shazam for a reported $400M

Apple acquires music-recognition app Shazam for a reported $400M

Apple officially confirmed it’s acquiring the music recognition app Shazam, according to Buzzfeed. The purchase is the latest acquisition for the world’s largest tech company. First launched in 1999, Shazam has grown significantly over the last several years. Once specifically devoted to music recognition, Shazam now accepts audio and visual clips to identify songs, movies, and […]

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

 In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]

Introducing the free app that turns your favourite songs and lyrics into instant messages

Introducing the free app that turns your favourite songs and lyrics into instant messages

The next evolution in mobile instant messaging launches on the Apple App Store on November 28. PlayHit is a free keyboard app that moves the experience of texting friends beyond words and images. The era of the audio GIF has arrived. Want Adele to sing “Hello” to a friend? PlayHit’s predictive text technology suggests real-time […]

Biondo Creative Helps Advertisers Reach Mobile Audiences with Spotify Advertising

Biondo Creative Helps Advertisers Reach Mobile Audiences with Spotify Advertising

Biondo Creative is offering a new service which allows businesses to advertise on Spotify. This new digital advertising service gives local business owners a chance to target Spotify’s more than 140 million active users by playlist, genre, gender, age, country, region, state or DMA at an affordable price. More consumers are using mobile devices and according […]