YouTube launches its own music streaming service

YouTube launches its own music streaming service

YouTube is entering the crowded music streaming market with its own subscription service set to launch later in May 2018. Aptly named YouTube Music, the platform will offer listeners two options, following by example of it’s soon to be competitors, including an ad-supported, free version or an ad-free experience costing $9.99 per month. According to […]

Spotify blows up cars and matches people with songs in latest campaign

Spotify blows up cars and matches people with songs in latest campaign

 Spotify’s latest consumer marketing campaign, ‘Love What You Love,’ finds the streaming audio company blowing up cars, creating horror movie trailers and helping match people with the right songs in what it states is its biggest marketing campaign to date. As Spotify doubles down on its commitment to the ‘freemium’ model and to creating […]

Bloomsbury signs Spotify content partnership

Bloomsbury signs Spotify content partnership

Bloomsbury Publishing has signed an innovative content partnership to bring its 33 1/3 series of short books about popular music onto Spotify’s streaming service. Each book in the dedicated series, now 130 titles strong, revolves around a single album and has grown to command a cult following amongst musicians and fans alike through coverage of […]

Shazam tackles cyberbullying in Singapore with ‘Unmute Daniel’ campaign via MullenLowe Group

Shazam tackles cyberbullying in Singapore with ‘Unmute Daniel’ campaign via MullenLowe Group

 MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who […]

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to listen […]

Spotify and Hulu launch joint subscription plan

Spotify and Hulu launch joint subscription plan

Spotify and Hulu have linked up once again, this time offering customers in the US the chance to pay a single monthly subscription to enjoy both services. The $12.99-a-month subscription bundle combines Spotify Premium with Hulu’s Limited Commercials service giving subscribers access to ad-free music streaming and a video streaming library of over 75,000 TV […]

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]

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