20th Century Fox and ODEON summon X-Men’s Dark Phoenix with innovative Snapchat AR campaign

20th Century Fox and ODEON summon X-Men’s Dark Phoenix with innovative Snapchat AR campaign

20th Century Fox, in partnership with ODEON Cinemas Group has worked with Snapchat to reach cinema-goers like never before for the release of their new blockbuster, X-Men: Dark Phoenix. This innovative campaign featuring Snapchat’s Marker Tracking Lens will mean that cinema-goers across Europe will be able to see static X-Men: Dark Phoenix posters and large format standees […]

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney is working with Accenture Interactive to evolve the engagement between cinema goers and movie posters, unveiling a facial recognition photo booth to promote the studio’s live-action remake of Dumbo at SXSW in Austin. Through Studio Lab – a co-venture between the two companies designed to develop the production, distribution and marketing of the entertainment […]

Regal’s ‘Avengers’ AR activation saw 2M users on opening weekend

Regal’s ‘Avengers’ AR activation saw 2M users on opening weekend

With the release of “The Avengers: Infinity War” last month, Regal Entertainment introduced Moviebill, a new print, mobile and online media platform that uses augmented reality to take readers deeper into the film’s world to audiences. Moviebill was distributed to 1 million moviegoers on the opening weekend. According to Matthew Shreder and James Andrew Felts, […]

Warner Bros. readies ‘Rampage’ debut with AR game

Warner Bros. readies ‘Rampage’ debut with AR game

Warner Bros. is promoting the April 13 release of action film “Rampage” starring Dwayne Johnson with an augmented reality (AR) app that lets fans see their surroundings torn apart by genetically modified giant animals. “Rampage: AR Unleashed” shows George the gorilla, Ralph the wolf and Lizzie the alligator wreaking havoc in two different attack modes. […]

Paramount unveils AR beauty experience for ‘Sherlock Gnomes’

Paramount unveils AR beauty experience for ‘Sherlock Gnomes’

Perfect Corp. has announced its second collaboration with Paramount Pictures surrounding the release of the new movie, Sherlock Gnomes, in theaters March 23. The interactive augmented reality movie-themed beauty experience is now available in Perfect’s YouCam Makeup, YouCam Fun, and YouCam Perfect apps, inviting fans to virtually try on curated looks inspired by the movie’s characters. […]

Episode Launches All-New Pitch Perfect Interactive Mobile Story

Episode Launches All-New Pitch Perfect Interactive Mobile Story

Episode, one of the world’s largest mobile storytelling network, launched Pitch Perfect In Deep Treble, an original interactive mobile story based on the beloved movie franchise. Produced in collaboration with Universal Brand Development, Pitch Perfect In Deep Treble welcomes fans to engage in the musical action first hand by becoming a part of the franchise’s […]

Nissan dealers welcome Star Wars-themed AR experience to demonstrate advanced technologies

Nissan dealers welcome Star Wars-themed AR experience to demonstrate advanced technologies

Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms US-wide can play with Nissan’s new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens. Nissan dealers across the country soon will showcase an augmented reality experience called “See the Unseen,” featuring digital droids, […]

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]