AdSecure launches new Native ad protection feature

AdSecure launches new Native ad protection feature

AdSecure, the ad verification tool used by ad networks, ad operations teams and publishers, announced the addition of Native ad protection to its digital weapons arsenal in order to combat digital threats and malware and safeguard end users when exposed to online advertising. Native ads pose an interesting challenge when it comes to protecting the […]

Tourism New Zealand uses WeChat to drive China’s high-spending travellers to middle earth

Tourism New Zealand uses WeChat to drive China’s high-spending travellers to middle earth

For a small island nation, tucked away in the South Pacific, New Zealand has an interesting challenge: to attract tourists to its picturesque shores, but not too many. With limited space and beds, Tourism New Zealand, the country’s marketing body, must balance the country’s booming tourism industry with practical sustainability. In China, this translates to […]

Google adds activity cards to users’ browsing history

Google adds activity cards to users’ browsing history

Google is making it easier for users to continue their old searches by adding activity cards. Activity cards are designed around the idea that searching — especially on mobile — is often a disjointed experience due to time constraints or other interruptions. At times, a user might leave open a browser tab in the background […]

Advertising coalition extends standards for better mobile and desktop ads globally

Advertising coalition extends standards for better mobile and desktop ads globally

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in countries […]

Square launches SDK to help mobile developers take in-app payments

Square launches SDK to help mobile developers take in-app payments

Square, the payment app founded by Twitter co-founder Jack Dorsey, now enables developers and sellers to process payments with the platform in their mobile apps. The Square In-App Payments Software Development Kit (SDK) enables developers to begin taking payments from users with just a few lines of code. The SDK is available on iOS, Android, […]

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioural targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the […]

Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing

Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing

Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the industry has reached a tipping point in consumers’ cross-channel expectations, according to a new study by Yes Marketing. However, while mobile commerce is becoming the new […]

UNHCR wants you to step up and be counted for refugees around the world in new campaign

UNHCR wants you to step up and be counted for refugees around the world in new campaign

Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]

HERE and Verve collaborates to amplify mobile display advertising performance

HERE and Verve collaborates to amplify mobile display advertising performance

Verve, the leading mobile platform for location-powered programmatic video and display marketing, and HERE Technologies, a global leader in mapping and location services, announced a partnership that will amplify mobile display advertising performance and open up new digital out-of-home (OOH) and in-vehicle opportunities.  By combining Verve’s solutions harnessing the power of location-context mobile data with […]