LOUIS XIII COGNAC Presents Its “Smart Decanter”: The First Crystal Connected Decanter

LOUIS XIII COGNAC Presents Its “Smart Decanter”: The First Crystal Connected Decanter

 In February 2019, LOUIS XIII will step into the future by integrating NFC technology into its Smart Decanter to provide clients a seamless access to an exclusive world of privileges. Each decanter will directly connect clients to the LOUIS XIII Society, a private club where members can enjoy exclusive content, unique experiences and personalised […]

Tonino Lamborghini launch official WeChat account in partnership with Digital Retex

Tonino Lamborghini launch official WeChat account in partnership with Digital Retex

Tonino Lamborghini, the luxury brand belonging to the Lamborghini family, has signed an agreement with Digital Retex, trusted partner of WeChat in Europe, for the implementation of a strategy that brings to China the spirit of its “lifestyle experience brand”. The strategic objective of Tonino Lamborghini’s agreement with Digital Retex is to systematically oversee the […]

Pinterest hires former Athleta exec Andréa Mallard as first CMO

Pinterest hires former Athleta exec Andréa Mallard as first CMO

Pinterest announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap’s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration […]

Shazam for iOS offers Instagram Story integration in latest update

Shazam for iOS offers Instagram Story integration in latest update

The iOS version of Shazam, the music identification app acquired by Apple in December 2017 for $400m, has been updated to version 12.3, and now integrates with Facebook-owned Instagram, enabling users to share songs they discover on Instagram Stories. The update is the second major update to the app since Apple completed its acquisition of Shazam, […]

Pre-school game apps target children with ads, says C.S. Mott Children’s Hospital

Pre-school game apps target children with ads, says C.S. Mott Children’s Hospital

Consumer and public safety groups have sent a letter to the Federal Trade Commission, calling on the agency to investigate the pre-school app market, after a new study revealed that 95% of such apps include at least one form of advertising. First published in the Journal of Developmental & Behavioral Pediatrics, the study by researchers at […]

YOC launches Sticky Scroller mobile ad

YOC launches Sticky Scroller mobile ad

Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]

7-Eleven is testing new ‘scan-and-go’ technology in the US

7-Eleven is testing new ‘scan-and-go’ technology in the US

7-Eleven is making more moves to go cashierless — or at least give customers the option to. Starting November 14, stores in Dallas will have scan-and-go technology built in the company’s mobile app, so customers can scan and pay for items on their phones. “Scan & Pay” is meant to build customer loyalty in the […]

Desktop trumps mobile when consumers make big purchases on eCommerce platforms

Desktop trumps mobile when consumers make big purchases on eCommerce platforms

While mobile applications’ immense growth in traffic and purchase volume has eclipsed that of desktops in the eCommerce space in the Asia Pacific, the latter remains relevant in the region, especially for larger transactions. A large part of desktops’ relevancy can be traced to innovations like browser extensions because it adds convenience to users’ shopping journey. Consumers […]

Pinterest introduces carousels to its ad formats

Pinterest introduces carousels to its ad formats

 Pinterest has introduced a new ad format for businesses to promote their goods and services through. Now, advertisers will be able to take advantage of carousel ads. With Pinterest’s ‘Promoted Carousel’ ads, businesses can use up to five images within one ad on Pinterest, enabling them to show off more of what they have […]