Vertical video ads are coming to YouTube

Vertical video ads are coming to YouTube

YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]

YOC launches Sticky Scroller, scrolling mobile ads for a greater experience

YOC launches Sticky Scroller, scrolling mobile ads for a greater experience

Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]

Sigma appointed to build mobile app for world renowned horse breeder

Sigma appointed to build mobile app for world renowned horse breeder

User experience (UX) agency, Sigma, has been appointed by Juddmonte Farms – one of the world’s leading breeders of elite racehorses – to build a user-friendly mobile application that will make it easier for staff across the company’s estate to manage the movement of horses from one location to another. Not only is livestock tracking a legal […]

mCanvas launches India’s first programmatic high impact advertising for mobile

mCanvas launches India’s first programmatic high impact advertising for mobile

 mCanvas, the experiential storytelling ad platform for small screens, announced that it will start selling its proprietary high impact ad formats – Scroller, Sticker, Spotlight, Streambox – programmatically. The programmatic ecosystem in India has been growing rapidly but with a primary focus on standard banner ads. With the launch, mCanvas is bringing its engaging […]

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify has expanded its relationship with data and measurement firm Nielsen to help brands gain a better understanding of how their ads are performing on the music streaming platform. The extended collaboration will see Nielsen Brand Effect adopted across Spotify in the US, UK, Germany, Canada, Mexico, Spain, France, Netherlands, Japan, and Australia. This will […]

TabMo announces results of ‘Branding to Store’ study at DMEXCO 2018

TabMo announces results of ‘Branding to Store’ study at DMEXCO 2018

Six months after launching ‘Branding To Store’, its powerful mobile advertising solution for retailers wanting to drive customers to their outlets and FMCG brands that need to attract consumers to stores that stock their products, TabMo is publishing the results of the first-ever benchmark study into campaigns using this tool. The full study is attached, […]

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]

Branch acquires TUNE’s attribution analytics in landmark mobile marketing acquisition

Branch acquires TUNE’s attribution analytics in landmark mobile marketing acquisition

Branch, on of the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team. The acquisition will combine Branch’s cross-platform deep linking and measurement with TUNE’s mobile attribution expertise to form the industry’s leading marketing and measurement platform. “This is an exciting outcome for the team at TUNE. I […]

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]

AdColony launches interactive video ads platform in the Middle East

AdColony launches interactive video ads platform in the Middle East

Mobile advertising platform, AdColony, has partnered with Unilever to run interactive mobile video campaigns for the first time in the Middle East. For the first time in digital advertising, the company claims, Aurora gives brands the chance to measure the attention of the users. Since users are engaging with the video while the video is […]