China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago. But, where is the line between connected and “over-connected?” Undoubtedly, technology brings us closer, but it also brings us new […]
The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Created by Japanese designer Kosho Tsuboi, the Magic Calendar looks like it’s made of paper, but is actually a subtle smart screen. The calendar, currently only in prototype stage, works as an e-paper […]
Tommy Hilfiger and Hugo Boss have become the latest fashion brands to embrace Android Wear smart watches after established tech companies such as Motorola, which in 2017 has opted to skip a new release, have left a possible gap in the market. Of the two Hugo Boss have plumped for a more formal look with a […]
AppsFlyer, the leading mobile attribution and marketing data analytics company whose mission is to make the marketing industry more measure-able, announced the launch of Pivot, a new reporting interface that allows marketers to save time and effort by delivering highly-customizable marketing data analysis from within the AppsFlyer analytics dashboard. Pivot’s drag-and-drop interface provides marketers with […]
Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists. The plans were revealed when Twitter starting surveying users about their interest in a premium version, which would essentially be an expanded version of TweetDeck, the Twitter dashboard app acquired by the company for a reported $40m (£32m) […]
Independent digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including a bespoke app, which is available on both iTunes and Google Play, to encourage ‘Maxibonding’ between mates in Australia. In a three-pronged approach, the full campaign consists of nation-wide outdoor creative, unique digital assets including a tailored Snapchat lens, and […]
Beginning March 23, Facebook is rolling out a new mobile shopping ad format globally, along with a new metric to measure the number of outbound clicks each ad receives. Known as Collection, the format consists of a photo or video set above four clickable product images. The images can be arranged automatically based on Facebook […]
Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so. The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]
Entertainment and finance apps have powered a 43 per cent surge in app usage in India over the course of 2016 according to the latest study conducted by Yahoo’s Flurry Analytics. The State of the App survey found that time spent on messaging and social apps grew at a greater clip in India (52%) than […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]