Mobile Will Represent 75% Of Internet in 2017, Bigger Ad Medium Than Print & OOH Combined

Mobile Will Represent 75% Of Internet in 2017, Bigger Ad Medium Than Print & OOH Combined

Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 — up from 68% this year, according to a mobile advertising forecast released by Publicis’ Zenith unit. The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% […]

Technology-driven Millennials remain narcissistic as they age

Technology-driven Millennials remain narcissistic as they age

SYZYGY, a full service-digital agency, partially owned by WPP, released the results of a new survey that found adult Millennials are 16% more narcissistic than other generations and remain narcissistic as they age. Given that Millennials now represent the core mainstream adult consumer, spending some $200 billion each year in the U.S., marketers are searching […]

InMobi Partners with Moat to Allow Brands to Transact on Viewability

InMobi Partners with Moat to Allow Brands to Transact on Viewability

InMobi, the world’s largest independent mobile advertising and discovery platform, today announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network. The partnership will enable advertisers to measure, among other metrics, “human and viewable” and “human, viewable, and audible” (sound, sight and motion) […]

InMobi Launches a Suite of Advanced Mobile Video Ad Formats in the APAC Region

InMobi Launches a Suite of Advanced Mobile Video Ad Formats in the APAC Region

InMobi, a global mobile advertising and discovery platform, launched an advanced suite of video formats across countries in Asia Pacific, to help brands capitalize on the opportunity offered by mobile video advertising. The suite of video ad formats will be available across countries including Australia, Indonesia, Singapore, Malaysia, Thailand, Philippines, Vietnam, Korea and Japan. The […]

Swedish Pharmacy Launches Pain-Relieving VR App

Swedish Pharmacy Launches Pain-Relieving VR App

The Swedish pharmacy chain ‘Apotek Hjärtat’ has launched a VR app for pain relief. ‘Happy Place’ distracts the brain from focusing on temporary pain through a virtual world. The app is available for free download in Oculus Store and available to try in selected Apotek Hjärtat pharmacies. Years of research and several independent studies show […]

Tinder Asks Users to ‘Swipe the Vote’

Tinder Asks Users to ‘Swipe the Vote’

Tinder has launched ‘Swipe the Vote’, an in-app experience created in partnership with non-profit organisation Rock the Vote, intended to activate voters for the impending US election. The dating app will present users with a simple poll, created using polling platform Wedgies, which asks them to swipe left or right on seven key issues, and to pick the candidate they intend to vote […]

Two-thirds of Brits Unlikely to Try a Mobile-only Bank

Two-thirds of Brits Unlikely to Try a Mobile-only Bank

63 per cent of Britons say they would be ‘unlikely’ to try a mobile-only bank, according a Nielsen study. The main reason given for this unwillingness was concerns over security, but preference for visiting a branch – 50 per cent higher than the global average – was also a factor. Of the 63 countries surveyed, […]

Tesco Trialling Mobile-only Shopping Receipts

Tesco Trialling Mobile-only Shopping Receipts

UK retail giant Tesco is testing a contactless system that will make the paper receipt a thing of the past, instead sending a digital record of your purchases to your smartphone as part of the payment process. According to the Daily Mail, the system is being trialled at self-service tills in two stores in Harlow, […]

Advertisers may be spending more on mobile, but are still failing to connect the dots

Advertisers may be spending more on mobile, but are still failing to connect the dots

Even as mobile dominates online display budgets, this rapid growth could be superfluous if advertisers aren’t prepared to properly address the effectiveness of mobile ads and their role in brands’s marketing mix modelling, warn experts. Sharper measurement is often talked about but rarely defined for a mobile market which many believe is falling behind the […]

The rise of the small screen is what’s driving AT&T’s $84.5-billion deal for Time Warner

The rise of the small screen is what’s driving AT&T’s $84.5-billion deal for Time Warner

AT&T has worked 140 years to perfect phone service, while Time Warner Inc. has spent decades churning out popular magazines, television shows and movies for the big screen. But the two companies, which both are laboring to hold onto customers, confront a similar challenge: how to deliver content to younger consumers who are turning away […]