GroupM, the media investment management group of WPP, has announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad’s opportunity to be seen, and since 2014 which GroupM claims to have championed. Key clients are supporting the demand for enhanced viewability and measurement in digital advertising, including Unilever, Campbell […]
Customers usually go on shopping apps to search for what they want to buy, but Alibaba also wants to tell them what they want to buy with the help of artificial intelligence (AI). The strategy seems to been working, as Alibaba has seen a surge in mobile engagement during the first quarter of 2017. The […]
Addictive Mobility, one of Canada’s leading mobile advertising platform, has further strengthened its Executive Management team with the hire of Shannan LaMorre as VP of Operations. Shannan comes to Addictive Mobility with over 15 years of Digital Advertising experience, including over 25 years in senior roles in media, and most recently as Managing Director, Operations […]
Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]
Marketers need to take a more “disciplined” approach to their programmatic advertising campaigns following years of “unanticipated problems” within the automated buying sphere, a new report by comScore has found. The media measurement company said that brands remained dogged by issues from buying audiences at “bargain basement” rates, including the over-targeting consumers and being lured by low-priced […]
Google is rolling out the ability to make hands-free phone calls to the US and Canada via Google Assistant on Google Home. In a blog post, Google said users in the US simply say, “Hey Google, call…” and calls will be made over users’ Wi-Fi connections. Google Home can call businesses and Google contacts, but it […]
Google has introduced a feature to Maps and Search that helps people find out all they need to know about a location they have searched for. With Google’s ‘Questions & Answers’, people are able to ask questions, get answers, and answer other people’s questions about places on Google Maps. The most informative questions and answers […]
In the battle between the mobile web and native apps for advertising, the mobile web appears to be losing out in Asia-Pacific. New research from mobile advertising data company Vpon found that 77% of mobile ads served during H1 2017 in the region were delivered via mobile apps, not the mobile web. In several countries in Southeast […]
Google is reportedly going to pay Apple billions of dollars to continue as the default search engine on iPhones and iPads. According to a note to investors from Bernstein, it is believed Google will pay Apple in the region of $3bn (£2,3bn) this year – up from $1bn three years ago – and that Google […]
Facebook is upping the usefulness of its Messenger chat service by integrating its personal assistant M for users in the UK. The feature is expanding beyond the USA, touching down with UK users to aid them with its artificial intelligence-driven suggestions, dropping into conversations to suggest stickers, polls, birthday celebrations, group gatherings and location sharing. Furthermore, […]