In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]
adsquare have announced that PushSpring audience data will now be available on adsquare’s mobile-first data exchange. PushSpring specialises indeterministic mobile audience data sourced entirely from mobile apps offering targeting capabilities at scale across over 200M mobile ad IDs in North America. The partnership between adsquare and PushSpring introduces a next generation of mobile marketing capabilities with a uniquely differentiated […]
1.8m developers using Apple’s platform in China have earned a total 112bn yuan (£12.5bn), representing around a quarter of total global App Store earnings. The figures were revealed by Apple chief executive Tim Cook in a speech given yesterday to a public cyber policy forum, organised by the Cybersecurity Administration of China (CAC), which oversees internet regulation […]
Average monthly mobile data usage in Europe will be 2.4GB per SIM card in 2017, largely due to big disparities among different European countries, according to GlobalData, a leading data and analytics company. By the end of 2017, GlobalData expects the most data-intensive country to be Finland, with 13.3GB per SIM per month on average, […]
Episode, one of the world’s largest mobile storytelling network, launched Pitch Perfect In Deep Treble, an original interactive mobile story based on the beloved movie franchise. Produced in collaboration with Universal Brand Development, Pitch Perfect In Deep Treble welcomes fans to engage in the musical action first hand by becoming a part of the franchise’s […]
Massive digital penetration has increased internet users across social media platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube which increases opportunities for small and medium-sized Enterprises (SMEs) to advertise and build their brands according to a research by MarketsandMarkets. Empowered by personalised marketing material appealing to an individual customer, the research named North America as […]
Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support Digital Media Streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV. Pay TV is in decline. Every quarter, 1.5 million US consumers abandon traditional paid TV bundles in favour of streaming media direct from […]
Innovid, one of the world’s leading video marketing platform, announced it has agreed to acquire real-time data intelligence company Taykey to provide brands with new insights into the impact of contextual relevance on video engagement. In a race towards addressability at the lowest cost, content and context of the ad environment have been sacrificed. Brands […]
Tappx, a fast growth mobile app monetisation company, announced the opening of a new office in Beijing and the appointment of Bob Wang as China Country Manager. This expansion means that Tappx now has active operations in Spain, India, UK and China. The Beijing office will deliver Tappx services and consultancy for local customers and […]
Digital agency, Puzzle, have partnered with The Children’s Society to launch a unique AI powered bot. The service will guide supporters who have signed up to do a fundraising event for The Children’s Society and those interested in doing so. It can answer questions, provide or email information and update contact preferences, among other features. Henry Rowling, Director […]