Southeast Asia’s Internet economy is set to hit $50bn in 2017, outpacing earlier growth expectations by 35% and well on track to realising a $200bn internet economy by 2025, according to a report released by Google and Temasek Holdings, the Singapore government’s investment vehicle, called the ‘e-Conomy Southeast Asia Spotlight 2017’. The report found that […]
MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]
Game developers Jam City have announced that in 2018, they’ll be releasing a story-driven mobile narrative role-playing game, in which players can attend our favourite wizarding school, Hogwarts, as a student. Called Harry Potter: Hogwarts Mystery, it’s the first mobile game in which players can create their own character and experience life as a student. Once […]
Eight months after debuting the AR Studio tool and Augmented Reality Camera Effects platform at its F8 developer conference, Facebook has opened the platform up to developers around the world as the solution leaves its private beta test. Developers will now be able to create AR experiences that make use of the Facebook Camera tool, […]
By the end of 2017, advertisers are expected to spend an estimated £3.39bn on programmatic trading, up 23.5% from the previous 12 months, eMarketer estimates. “Despite recent negative press, the UK remains a market leader in programmatic, and strong growth will continue over the next few years,” the report states. Mobile is – and continues […]
Microsoft has partnered with Cheetah Mobile to bring its AI technology to the mobile internet firm’s own products – commencing with its Cortana virtual assistant. The disembodied helper will be baked into Cheetah’s own mobile CM Launcher app, the first such launcher app to incorporate Cortana, with plans already in train to extend usage to other apps such as Cheetah […]
Digital brand design agency, Nalla has teamed up with UX design, development and production agency Digi Nut, to produce a fun and addictive online game for the Christmas period. Called ‘Swatch Off,’ the game can be played here. Consider yourself a brand expert or design guru? It’s time to prove it! Take the challenge, against […]
Apple officially confirmed it’s acquiring the music recognition app Shazam, according to Buzzfeed. The purchase is the latest acquisition for the world’s largest tech company. First launched in 1999, Shazam has grown significantly over the last several years. Once specifically devoted to music recognition, Shazam now accepts audio and visual clips to identify songs, movies, and […]
Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]
The use of emojis has added a lot to text communication. We all know that when you receive a disco dancing emoji followed by three wine glasses in response to the question of whether your friend is still on for a few after work drinks, that the night could be about to spiral out of […]