YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]
Over 90% of Chinese tourists would use mobile payment overseas if given the option according to Nielsen and Alipay‘s Outbound Chinese Tourism and Consumption Trends: 2017 survey. Meanwhile, 65% of Chinese tourists already use mobile payment platforms while abroad, which is more than six times that of non-Chinese tourists (11%). According to the report, Chinese […]
Formula 1, the pinnacle of motor sport, is set to launch F1 TV early in the 2018 FIA Formula 1 World Championship season, an innovative way for fans to enhance and enjoy their experience of Grand Prix racing. F1 TV is Formula 1’s over the top (OTT) platform and marks F1’s biggest investment in […]
Amazon has agreed to buy connected-doorbell startup Ring for about $1 billion, a person familiar with the matter said. The move helps Amazon expand further into the consumer market, including providing security for package deliveries. Amazon has been pushing for a bigger presence in homes through connected devices such as its Echo smart speaker with the […]
You ready to give a cute virtual pal some food, bath and TLC? If you miss your Neopets and Tamagotchi days, then keep an eye out for My Tamagotchi Forever, which will be available for Android and iOS devices on March 15th, 2018. Bandai Namco is bringing its beloved virtual pets to smartphones for their […]
One of the UK’s largest suppliers of mobile WiFi services has unveiled its latest foray into the world of event’s technology with the launch of its unique heat mapping technology. Thought to be a UK first, SimpliWiFi’s new service makes use of conventional CCTV and thermal imaging cameras to find hot spots in crowds during […]
AT&T and Verizon have conceded that phones won’t be available in time for the launch of fifth-generation mobile service this year, and plan instead to offer 5G through portable hotspots called pucks. “I would expect that there are a range of handsets available in 2019 and some of those will be in the first half […]
One of the most frustrating parts of eating out, according to a survey conducted by Barclaycard, is waiting for the bill. So the payment business has developed a new technology which allows diners to simply walk out after eating their meal. The “Dine & Dash” technology, which is being trialled at the St Martins Lane […]
An analysis of 11,000 apps has found that app retention on iOS is consistently higher than on Android, but only by 1-3%. Conducted by mobile measurement company Adjust, the study – which defines app retention as “the percentage of users still using an app for a certain number of days after install” – found that […]
Telefónica, the Spanish parent of UK mobile operator O2, is working with social network Facebook to develop a programme called Internet para todos (Internet for everybody), with the intention of connecting 100 million digitally excluded people in Central and South America to the internet for the first time. Around 20% of people in Latin America […]