Digital ad spend to grow significantly in APAC in 2019, according to Dentsu Aegis Network

Digital ad spend to grow significantly in APAC in 2019, according to Dentsu Aegis Network

With the growing penetration of mobile phones across the world and the steady decline in the cost of accessing the Internet, companies are fast realising the importance of investing in digital advertising. London-based media and digital marketing communications company Dentsu Aegis Network’s latest advertising spend forecast, which analysed data from 59 markets, suggests that global growth […]

GeoEdge Releases Solution for In-App Blocking of Inappropriate Mobile Ads

GeoEdge Releases Solution for In-App Blocking of Inappropriate Mobile Ads

GeoEdge brings mobile security and quality up to speed. Using the same proprietary, patent-pending technology that powers GeoEdge’s widely adopted solutions for the broader web, it detects security issues, inappropriate and offensive ad creative, and user experience issues at the pre-impression level delivered by any of the major mediator SDKs. The tool blocks the bad ad […]

Motive Unveils New Retargeting Capabilities for Mobile App Developers

Motive Unveils New Retargeting Capabilities for Mobile App Developers

Motive Interactive, the global app marketing company focused on turning high-quality users into lifelong customers, announced the launch of its new retargeting capabilities to further help brands streamline their ability to target and reactivate users across user channels and touchpoints. In support of the platform expansion, the company has appointed former VP at InMobi, Beatrice […]

Deloitte predicts UK technology, media and telecoms sector trends for 2019

Deloitte predicts UK technology, media and telecoms sector trends for 2019

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]

ByteDance launches video chat app to challenge Tencent’s WeChat

ByteDance launches video chat app to challenge Tencent’s WeChat

ByteDance, the Chinese company behind popular short video app TikTok, has decided it is time to take on Tencent in China’s messaging app game. The world’s most valuable startup has launched a video messaging app in a space dominated by WeChat. The app, named ‘Duoshan’, works in a similar way to Snapchat, enabling users to send videos […]

Kiip Integrates with the Purchase Decision Network, Giving CPG Brands Exclusive Access to Shopping List Data

Kiip Integrates with the Purchase Decision Network, Giving CPG Brands Exclusive Access to Shopping List Data

Kiip, a leading mobile marketing and app monetization platform, has partnered with the Purchase Decision Network (PDN), the only ad platform purpose-built for CPG brands, to give CPG advertisers enhanced data for targeting everyday shoppers across mobile devices. The integration makes Kiip the first ad network partner with access to PDN’s exclusive shopping list data, which includes […]

Premium non-skippable video can offer brands stronger messaging opportunities, says GroupM & Kantar

Premium non-skippable video can offer brands stronger messaging opportunities, says GroupM & Kantar

Digital video is a strong driver of brand awareness but must be tailored to its environment for greater effectiveness. This is according to a new GroupM study with Kantar, which evaluated the performance of the brand impact of in-context exposure to video ads across catch-up TV, in-stream short form, in-feed video, and UGC video environments for a popular haircare […]

Adroll adds to eCommerce integrations with BigCommerce and Yotpo partnerships

Adroll adds to eCommerce integrations with BigCommerce and Yotpo partnerships

Merchants seek better tools to attract and convert shoppers online. In light of general shopping trends, 2.14 billion shoppers are expected to make the move to online by 2021. AdRoll announced integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll’s suite of online marketing tools without needing to be a digital marketing expert. AdRoll supports more than 37,000 […]

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