Facebook Messenger begins rolling out unsend feature

Facebook Messenger begins rolling out unsend feature

Earlier in November 2018, reports suggested that Facebook was planning to introduce an ‘unsend’ feature on to Messenger that would give users 10 minutes to delete a message that they gave send before it is read. And now nearly a week later, word is that the social media giant has started rolling the update to […]

Myer delivers some Christmas magic with launch of Naughty or Nice Baubles

Myer delivers some Christmas magic with launch of Naughty or Nice Baubles

 Iconic Australian retailer, Myer, has announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centrepiece of this year’s Myer Christmas campaign. A Naughty or Nice bauble is no ordinary Christmas decoration, instead it lets you and your family know […]

Snapchat is rolling out friendship profiles, Bitmoji Stories and Bitmoji Merch

Snapchat is rolling out friendship profiles, Bitmoji Stories and Bitmoji Merch

Snapchat revealed two new features and one new eCommerce initiative on November 14. The messaging application debuted Friendship Profiles, which contain all of the content—images, videos, messages, links, etc.—that users have saved in chats with friends or groups of friends in one place. If a user opts to share his or her location, that user’s […]

New PubMatic research reveals mobile header bidding volumes nearly double as the technology extends to in-app environments

New PubMatic research reveals mobile header bidding volumes nearly double as the technology extends to in-app environments

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetisation. The newly released findings will guide publishers and buyers […]

Facebook launches short-form video TikTok clone

Facebook launches short-form video TikTok clone

Facebook has quietly released an app aimed at competing with TikTok, the 15-second video app that merged with Musical.ly earlier in 2018, as it looks to bring teenagers back into its user base. Word that Facebook was developing the app surfaced last month when TechCrunch reported that Facebook was building a standalone video product for users to record […]

Digital Retex help Poltrona Frau to revamp their WeChat account

Digital Retex help Poltrona Frau to revamp their WeChat account

Poltrona Frau revamps its WeChat account on the occasion of Salone del Mobile.Milano Shanghai. The design brand, active on the most important Chinese digital platform, maximizes the integration between on and offline channels thanks to Digital Retex. Leading high-end furniture manufacturer Poltrona Frau continues its investment strategy in China and becomes increasingly digital. In conjunction […]

Amazon strikes deal with Apple to sell new iPhones and iPads

Amazon strikes deal with Apple to sell new iPhones and iPads

Amazon has made a deal with Apple that will see the Cupertino tech company sell its products — including iPhones, iPads, and Apple Watches — directly on Amazon, according to a report from CNET. Amazon has sold Apple products before, but those have been from third-party sellers, which means that the prices are often variable […]

Punch! partners with Cyance to deliver personalised marketing campaigns

Punch! partners with Cyance to deliver personalised marketing campaigns

Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]

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