Clorox unveils mobile video ad that breaks the fourth wall

Clorox unveils mobile video ad that breaks the fourth wall

Clorox launched a multichannel campaign called “Caregivers” that has a big a focus on social and mobile, including a mobile ad using a unique video format called fourth wall. The fourth wall ad shows two videos, one on top of the other, with characters in each interacting across them. In the top video, a worker […]

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]

Female customers 60% more likely to view mobile content before they buy a car

Female customers 60% more likely to view mobile content before they buy a car

The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according to research by CitNOW. Analysis of 2,000 consumers found that women were over 60% more likely than men to watch video content on their mobile phones. And, while research suggests that nearly half (43%) […]

Aurora HD Video Ads from AdColony Deliver Unique Engagements 7x Larger than Averages

Aurora HD Video Ads from AdColony Deliver Unique Engagements 7x Larger than Averages

AdColony, one of the largest independent mobile advertising platform, released the results of the first brand campaigns using Aurora HD Video, the company’s latest mobile video innovation. After three separate campaigns, with three completely different creative executions, AdColony found that 43 percent of people who viewed an ad engaged with it, easily surpassing industry benchmarks and […]

InMobi Launches their ‘Most Advanced Suite of Mobile Video Ad Solutions’ in Europe

InMobi Launches their ‘Most Advanced Suite of Mobile Video Ad Solutions’ in Europe

InMobi, a global mobile advertising and discovery platform,  launched a suite of advanced mobile video ad solutions in Europe. The platform includes innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos. Having invested in video technology for more than four years, InMobi’s new […]

Budget Direct offers virtual ride with ‘Captain Risky’

Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves. Case study summary • Insurance […]