Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]

Privacy concerns could weigh heavily on mobile ad targeting, according to Advertiser Perceptions

Privacy concerns could weigh heavily on mobile ad targeting, according to Advertiser Perceptions

Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue,” per a study by Advertiser Perceptions. In addition, 50% of advertisers said online fraud will significantly affect their mobile ad spending, per the […]

Australia’s online advertising industry records $7.9 billion revenue in 2017, according to IAB and PwC report

Australia’s online advertising industry records $7.9 billion revenue in 2017, according to IAB and PwC report

The online advertising industry in Australia recorded a seven percent increase in revenue in 2017, with total revenue reaching $7.9 billion. Search and directories took top position for all categories, recording a five percent growth to reach $3.6 bn, which is 45% of all advertising dollars spent in Australia. Coming in second was general display, […]

Facebook profit soars as mobile ads account for 88% of revenue

Facebook profit soars as mobile ads account for 88% of revenue

Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings. The social network’s power to target and influence users has come under the spotlight by the US election scandal. The political storm in the United States over how Facebook, Twitter […]

Alphabet revenue jumps 24% on mobile ad growth

Alphabet revenue jumps 24% on mobile ad growth

Alphabet Inc on Thursday reported stronger-than-expected advertising sales and higher operating margins, driving shares up in after-hours trading as investors brushed off concerns about higher costs for acquiring mobile customers. The company’s shares were up nearly 3 percent at $1,020 after the bell. They have gained 25 percent this year.Third-quarter revenue for Alphabet, the parent […]

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry, today announce a pre-bid integration on TabMo’s Hawk platform. Through this partnership, Hawk gives online marketers improved brand […]

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