Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, “on target” mobile ad performance outpaced digital ads served via desktop and total digital last year, according to a report by media research firm Nielsen. The Nielsen Digital Ad Ratings Benchmarks report, which assessed more than 3,000 digital campaigns since its […]

Facebook doubles-down on efforts to woo retailers with more tools to prove mobile ads impact in-store sales

Facebook doubles-down on efforts to woo retailers with more tools to prove mobile ads impact in-store sales

Facebook has revealed new tools it promises will help retailers understand if mobile ads get people to go into stores and if they are buying as it looks to cement itself as the platform of choice for brands wanting to measure online ads against offline sales metrics. The update announced yesterday revealed new metrics that will […]

Instagram Ads Now Include Mobile Banners

Instagram Ads Now Include Mobile Banners

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, […]

Snapchat gets serious about advertising as it unveils API, ad tech partners and plans to show branded content in-between Stories

Snapchat gets serious about advertising as it unveils API, ad tech partners and plans to show branded content in-between Stories

Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands. The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies […]

Are mobile ads within map applications a must-have location-based strategy?

Are mobile ads within map applications a must-have location-based strategy?

As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for. Although ads for strictly mobile or digital promotions are often times at the top of retailers’ sought-after marketing initiatives lists, the importance of […]