RadiumOne & MMA Report Reveals Untapped Opportunities for Marketers with the Rise of Mobile

RadiumOne & MMA Report Reveals Untapped Opportunities for Marketers with the Rise of Mobile

RadiumOne, the only data-driven marketing technology company helping brands connect activity across paid, earned, shared and owned channels to find high-value customers, today released “The Impact of Mobile Signals on the Consumer Journey,” a report in conjunction with the Mobile Marketing Association. Interviews with over 300 senior marketers revealed that although the vast majority (80%) […]

Snakk: Smartphone users spurning ads

Snakk: Smartphone users spurning ads

Mobile marketing company, Snakk says smartphone users are increasingly ignoring ads on their phones. In its Q3 business update the company quotes unsourced research that it says “suggests that Internet users are increasingly becoming ‘desensitised’ to ads on mobile sites and apps.” Snakk says it is imperative that acceptable click-through rates are maintained and grown […]

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Rather than a “count-on-download” minimum, the mobile ad industry should embrace a “count-on-begin-to-render” ad impression measurement minimum. That’s according to new guidelines proposed by the IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association). References to “served” impressions have been removed from the proposed guidelines, substituting them with the […]

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

In Asia-Pacific, with a higher penetration of mobile phone users and growth in usage than any other region, businesses understandably invest a significant portion of their media budgets in mobile advertising. eMarketer estimates nearly a quarter of the region’s total media ad spending will be devoted to mobile internet advertising by the end of 2016, […]

Middle East marketers look to mobile

Middle East marketers look to mobile

Marketers across the Middle East have developed mobile marketing strategies and find it easy to buy mobile advertising, but a new study suggests that more work needs to be done on creating mobile-friendly sites and integrating mobile with other marketing activities. The State of The Industry: Mobile Marketing in The Middle East report, from WARC and […]

AD spends going mobile in India

AD spends going mobile in India

The growth of the mobile phone market and rapidly rising penetration is attracting many to the medium and the advertising sector is not holding back. The mobile advertising market is estimated to touch Rs 10,000 crore by 2018. According to experts, advertisers have realised the power of mobiles, which have become an integral part of […]

Mobile Marketing Association Launches Marketing Attribution Think Tank

Mobile Marketing Association Launches Marketing Attribution Think Tank

Addressing what marketers say is their biggest concern, marketing attribution, the Mobile Marketing Association, along with two dozen of its marketer member companies, announced this week the formation of a new think tank focused on unraveling its complexity. Brands behind the initiative include Allstate, Bank of America, 1-800Flowers.com, Procter & Gamble, The Coca-Cola Company and […]

Marketers prefer prudent spending on mobile advertising

Marketers prefer prudent spending on mobile advertising

  While penetration of smartphones and mobile services continues to increase in Asian markets, mobile advertising is not as prevalent as is assumed. Brand owners still allocate a substantial amount of money to advertise on conventional media. According to data from the Asia Pacific branch of the Mobile Marketing Association (MMA), the average company in […]

MMA Launches New Chapter In Germany, 5th Biggest Mobile Ad Spend Market

MMA Launches New Chapter In Germany, 5th Biggest Mobile Ad Spend Market

The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever. Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion. The MMA Germany will kick off its […]