Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic adoption is poised to grow to 52% in the next 24 months, according to research by Mobile Marketing Association (MMA) and GroupM. The report titled ‘Mobile Ecosystem and ad-Sizing Report’ 2018 further highlights that the propensity for programmatic guaranteed is increasing in India and the penetration is set to grow from 6% to 17% […]

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New US-wide Survey

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New US-wide Survey

OpenX, a leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. The US-wide survey of consumers showcases the dilemma that many marketers face with digital advertising today; […]

Out There Media expands into the Middle East with Zain partnership and strikes Gold at the MMA Smarties

Out There Media expands into the Middle East with Zain partnership and strikes Gold at the MMA Smarties

Out There Media (OTM), a global leader in mobile advertising and data monetization, has announced their expansion into the Middle East and a new partnership with Zain, a leading mobile operator in eight markets across the Middle East and Africa. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a proprietary technology platform that […]

MMA Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman

MMA Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman

The Mobile Marketing Association (MMA) announced the appointment of Sanjay Gupta, Executive Vice President of Marketing, Innovation and Corporate Relations at Allstate Insurance Company, as the new Chairman of its Global Board of Directors at the opening of the seventh annual MMA CEO & CMO Summit in Napa, California. Gupta, a strategic and operational marketing leader, […]

RadiumOne & MMA Report Reveals Untapped Opportunities for Marketers with the Rise of Mobile

RadiumOne & MMA Report Reveals Untapped Opportunities for Marketers with the Rise of Mobile

RadiumOne, the only data-driven marketing technology company helping brands connect activity across paid, earned, shared and owned channels to find high-value customers, today released “The Impact of Mobile Signals on the Consumer Journey,” a report in conjunction with the Mobile Marketing Association. Interviews with over 300 senior marketers revealed that although the vast majority (80%) […]

Snakk: Smartphone users spurning ads

Snakk: Smartphone users spurning ads

Mobile marketing company, Snakk says smartphone users are increasingly ignoring ads on their phones. In its Q3 business update the company quotes unsourced research that it says “suggests that Internet users are increasingly becoming ‘desensitised’ to ads on mobile sites and apps.” Snakk says it is imperative that acceptable click-through rates are maintained and grown […]

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Rather than a “count-on-download” minimum, the mobile ad industry should embrace a “count-on-begin-to-render” ad impression measurement minimum. That’s according to new guidelines proposed by the IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association). References to “served” impressions have been removed from the proposed guidelines, substituting them with the […]

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

In Asia-Pacific, with a higher penetration of mobile phone users and growth in usage than any other region, businesses understandably invest a significant portion of their media budgets in mobile advertising. eMarketer estimates nearly a quarter of the region’s total media ad spending will be devoted to mobile internet advertising by the end of 2016, […]

Middle East marketers look to mobile

Middle East marketers look to mobile

Marketers across the Middle East have developed mobile marketing strategies and find it easy to buy mobile advertising, but a new study suggests that more work needs to be done on creating mobile-friendly sites and integrating mobile with other marketing activities. The State of The Industry: Mobile Marketing in The Middle East report, from WARC and […]