Mindshare UK reveals key trends for retail brands

Mindshare UK reveals key trends for retail brands

Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]

Marmite ‘TasteFace’ Takes Facial Recognition to the Next Level

Marmite ‘TasteFace’ Takes Facial Recognition to the Next Level

Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]

Mindshare teams with AppNexus and Jivox to launch ANNA

Mindshare teams with AppNexus and Jivox to launch ANNA

Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNA is a combination of people, process and technology that creates code that programs DSPs and DCOs as […]

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]

Mindshare’s Gowthaman Ragothaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’

Mindshare’s Gowthaman Ragothaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’

Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising across all media. To […]

FAST talk with Mindshare’s Norm Johnston and why he is so fascinated by AI

FAST talk with Mindshare’s Norm Johnston and why he is so fascinated by AI

Mindshare, the global media agency of WPP, recently announced that it is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation, to help clients do the same. We had a chance to sit […]

MMA EMEA Announce the 2016 Smarties Winners

MMA EMEA Announce the 2016 Smarties Winners

Campaigns from the length and breadth of the EMEA region were winners at last nights MMA EMEA Smarties Awards. The variety, diversity and geographical span were the widest yet, with entries received from all parts of the region. Whilst the UK, and Turkey were well represented, there were winning entries from Russia, Germany, France, the […]

Integrated ‘TV + Mobile’ campaigns drive higher purchase intent for Brands

Integrated ‘TV + Mobile’ campaigns drive higher purchase intent for Brands

Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated ‘TV + Mobile’ campaigns compared to ‘TV only’ campaigns. The multiscreen approach is seen to deliver significantly higher impact on stimulating purchase intent in consumers in addition to being more cost-effective as compared to […]