“What should my caption be?” has become a ubiquitous phrase out of the mouths of Millennials following the evolution of social media. Nowadays, everyone is looking for the wittiest phrase, the best pun, the funniest quip to garner Likes and engagement. CapGenius is the newest app on the market to fill this social void. The […]
Though mobile payments have experienced only modest growth in the last year, the frequency of in-store mobile payments has increased significantly among one key demographic—25- to 34-year-olds. According to the December 2016 Deloitte Mobile Consumer Survey, which polled 2000 US internet users ages 18 to 74, older millennials are twice as likely to make mobile […]
SYZYGY, a full service-digital agency, partially owned by WPP, released the results of a new survey that found adult Millennials are 16% more narcissistic than other generations and remain narcissistic as they age. Given that Millennials now represent the core mainstream adult consumer, spending some $200 billion each year in the U.S., marketers are searching […]
A lot has been said about mobile campaigns in the past 2 years, we know that marketers today need to create emotional connections with their customers to drive engagement across multiple touch-points. Using Snapchat is not really doing a mobile campaign and does not constitute a teen engagement strategy. With the popularity of Snapchat, it’s […]
CREDIT: Getty Images Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up. The Los Angeles startup is nearly on pace to cross $1 billion in annual revenue by the end of next year, according to a forecast released Monday. By selling video ads, sponsored geo-filters and sponsored augmented-reality lenses, Snapchat […]
The app, developed by messaging bot platform Dexter, aims to inform young voters of Trump’s divisive opinions Donald Trump’s positions change so often that the simple task of asking, “Wait, did he really say that?” can be exhausting. Agency SS+K and messaging bot platform Dexter have brought his most hurtful, damaging, and hate-filled messages into […]
The US is home to 87.5 million millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “Generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million. While millennials are a vastly diverse group of individuals, they are in a unique position […]
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. The findings, from Adobe’s Europe Best of the Best 2015 Report, provides insight into how brands should use the web and social media to enhance customer experience. The latest report, based on […]
Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social. The poll revealed 25% of 18- to 24-year-old respondents were likely to follow a money-saving account. This was followed by travel and political accounts, which proved more popular than pet and […]
Beauty brand L’Oréal has launch a new emoji keyboard that lets mobile users share styles in a single symbol. The ‘Beaumoji’ keyboard includes 130 emojis from its extensive brand portfolio, which includes Urban Decay, Nyx, Giorgio Armani Beauty, and Essie. The keyboard joins a pool of over 250 other mainstream brand emoji keyboards like Dove, […]