Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

As part of Xbox’s recently-launched ‘Jump in’ campaign, 215McCann developed social shopping carousels to mimic shopping ads. These ‘ads’ contain a series of sneakers, fashion and consumer electronics but are actually fictional in-game items for some of this year’s most popular games available on Xbox. For example, a collection of shoes targeted to ‘sneaker heads’ […]

Microsoft’s new experimental app is all about imitating emojis

Microsoft’s new experimental app is all about imitating emojis

Microsoft has released a new app that aims to demonstrate how its Windows Machine Learning APIs can be used to build apps and “make machine learning fun and approachable.” Emoji8 is a Universal Windows Platform (UWP) app that uses machine learning to determine how well you can imitate emojis. As you make your best efforts […]

Skype calling is coming to Alexa devices

Skype calling is coming to Alexa devices

While everybody has been talking about Amazon’s Alexa-enabled microwave, it has been announced that Amazon’s Alexa devices will soon be able to manage Skype calls. The Amazon and Microsoft partnership means that people using Alexa devices will be able to make outgoing voice and video calls, accept incoming Skype call, and make SkypeOut calls using just […]

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi, a global provider of enterprise platforms for marketers, announced a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way […]

Google Assistant outperforms Alexa, Cortana and Siri again, according to Stone Temple Consulting

Google Assistant outperforms Alexa, Cortana and Siri again, according to Stone Temple Consulting

For the second year in a row, marketing agency Stone Temple Consulting has confirmed that Google Assistant is the smartest and the most efficient virtual assistants on the market. In an attempt to figure out which smart speaker is the most intelligent, Stone Temple asked the Assistant, Amazon’s Alexa, Apple’s Siri and Microsoft’s Cortana approximately […]

Skype introduces Private Conversations with end-to-end encryption

Skype introduces Private Conversations with end-to-end encryption

Skype, Microsoft’s popular VoIP platform, is introducing end-to-end encryption to text messages, audio calls and file transfers made using the service, with the latest ‘Insider’ version of the platform adding support for the Signal protocol. Signal is already used by WhatsApp, Google Allo and Facebook Messenger to encrypt in-app discussions, as well as being available as […]

Bing partners Reddit for new AI search features

Bing partners Reddit for new AI search features

Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google. New features include the ability to summarise the two opposing sides of contentious questions, and another that measures how many reputable sources are behind a given answer. Speaking at the Everyday AI event, Reddit co-founder Alexis Ohanian […]

Microsoft AI services race ahead with Cheetah Mobile

Microsoft AI services race ahead with Cheetah Mobile

Microsoft has partnered with Cheetah Mobile to bring its AI technology to the mobile internet firm’s own products – commencing with its Cortana virtual assistant. The disembodied helper will be baked into Cheetah’s own mobile CM Launcher app, the first such launcher app to incorporate Cortana, with plans already in train to extend usage to other apps such as Cheetah […]

Microsoft and SAP join forces to give customers a trusted path to digital transformation in the cloud

Microsoft and SAP join forces to give customers a trusted path to digital transformation in the cloud

Microsoft and SAP announced integrated offerings to provide enterprise customers with a clear road map to confidently drive more business innovation in the cloud. In a bold show of commitment, the two companies also announced they will be deploying each other’s cloud solutions internally. Through their unique partnership, the companies will co-engineer, go to market together […]

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