Research from the IAB into the Internet of Things (IoT) claims that 65% of owners of such devices are open to receiving ads on these screens – a statistic that is likely to prove interesting to marketers in the run-up to next month’s Consumer Electronics Show where connected devices are likely to take center stage. […]
Marketron, the leading provider of business software solutions and services for the media industry, announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot traffic attribution offering, VisitQ Real-Time, for advertising campaigns Marketron is running for its media partners. “With over 90% of retail transactions occurring offline in the physical […]
The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study. Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models […]
Adyoulike, the European leader in native advertising technology revealed a new integration with The Trade Desk, Inc., a global technology platform for buyers of advertising. Adyoulike’s native advertising supply side platform (SSP), using the OpenRTB 2.3 standard to deliver in-feed native content programmatically, has integrated with The Trade Desk’s platform to further expand the digital […]
Even as mobile dominates online display budgets, this rapid growth could be superfluous if advertisers aren’t prepared to properly address the effectiveness of mobile ads and their role in brands’s marketing mix modelling, warn experts. Sharper measurement is often talked about but rarely defined for a mobile market which many believe is falling behind the […]
Yahoo announced the availability of two new ad products for advertisers in Singapore: Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive 360 degree content and 360 creatives offering immersive ads for desktops and mobile using augmented reality and panoramic imagery. Yahoo Tiles enables brands to tell […]
With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]
Unilever has teamed up with InMobi and Mindshare to unveil research that shows how mobile adverts targeting consumers that have seen the corresponding TV ad is more likely to result in post awareness metrics. Using the Pond brand, the experiment discovered that TV is still top when it comes to reaching consumers and boosting awareness. […]
Flipboard launches Storyboard, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging […]
In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal. This is mainly due to the children’s lack of experience with road traffic. To address this problem, in collaboration with Veilig Verkeer Nederland (the […]