Nielsen has expanded its cross-platform campaign measurement service, Total Ad Ratings, across TV and digital audiences. Total Ad Ratings will now cover advertising viewed by mobile audiences, including YouTube, and over-the-top (OTT) viewing. The extension means the tool now measures viewers on TV, smartphones, tablets, desktop, or a combination of platforms, drawing from Nielsen’s National […]
Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]
S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly […]