Leo Burnett London Launch ‘Reindeer Ready Live’ Branded App for McDonald’s

Leo Burnett London Launch ‘Reindeer Ready Live’ Branded App for McDonald’s

McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]

McDonald’s and DDB Group Hong Kong Challenge Customers To Steal Pure Gold Chicken Mcnuggets

McDonald’s and DDB Group Hong Kong Challenge Customers To Steal Pure Gold Chicken Mcnuggets

McDonald’s, in partnership with DDB Group Hong Kong, have created a box of six 24-carat gold Chicken McNuggets for customers to try to steal. In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken treat, award-winning creative agency DDB Group Hong Kong has brought back McDonald’s infamous nugget-sauce stealing character, Jack the Dipper. […]

McDonald’s Sweden Gamifies its Music Playlists with Cloud-Powered Soundtrack Your Brand Quiz

McDonald’s Sweden Gamifies its Music Playlists with Cloud-Powered Soundtrack Your Brand Quiz

McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]

McDonald’s Australia Launches the First ‘Snaplications’ Lens via VML Sydney

McDonald’s Australia Launches the First ‘Snaplications’ Lens via VML Sydney

In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]

McDonald’s to trial mobile ordering app in the US

McDonald’s to trial mobile ordering app in the US

Fast food chain McDonald’s has been slow to embrace mobile ordering but from March 2017, the burger specialists will begin testing its own app in the US in order to iron out the type of kinks experienced by the likes of Starbucks. Digital ordering is the holy grail of restaurant chains but few have mastered the technology […]

McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]

SITO expects location-based mobile ad market to grow to about $18 billion in 2019

SITO expects location-based mobile ad market to grow to about $18 billion in 2019

A small U.S. advertising company is making waves in the tiny but rapidly growing market for personalized mobile advertising. SITO Mobile Ltd uses location-based data to target ads to users of more than 250,000 mobile apps, including the Wall Street Journal, Pandora and Major League Baseball. SITO collects data including a device’s ID and location […]

McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential. Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan […]