New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]

McCann Worldgroup presents “Heroes of the Mobile Age” at Mobile World Congress 2018

McCann Worldgroup presents “Heroes of the Mobile Age” at  Mobile World Congress 2018

McCann Worldgroup announced its continued partnership with Mobile World Congress for the 7th consecutive year. One of the longest-standing partners of the event, McCann Worldgroup is the only major advertising communications agency network to partner with Mobile World Congress since its inception in 1996. Under the theme “Mobile: The Next Element”, Mobile World Congress 2018 […]