Brands and agencies can now personalise their digital advertising for individual consumers thanks to a new dynamic creative and data management platform developed by marketing-technology startup Cablato. Today’s programmatic advertising and data technologies have transformed the way we buy and sell media. Yet even with all these technological advances, advertisers have been struggling to use […]
Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]
Environmental organisation Greenpeace UK has teamed with AllofUs, a design consultancy, to launch a VR app that gives its supporters the opportunity ‘to experience amazing places like the Amazon and Artic first-hand’. The Virtual Explorer app provides viewers with 360° films that transport them to various precious environments across the globe, and enables them to […]
Hotmob, the leading mobile marketing company that operates the largest hybrid mobile advertising marketplace in Asia region, announced the launch of Video First View Ad Network curating selected premium mobile app and web inventories that comply with brand safety and can achieve viewable impression. Today smartphone users are frequently exposed to static banner ads and […]
TV replaces AOL’s current programmatic TV offering in Australia and includes a range of new audience segments, features and insights for advertisers, giving them the opportunity to buy premium, brand safe, broadcast television in an automated fashion. Built on proprietary technology, ONE by AOL: TV is a self-service programmatic TV platform that allows advertisers to trade […]
Royal Caribbean International, the self-proclaimed world’s most adventurous cruise line, is on the lookout for the “World’s Most Adventurous Squad.” The #AdventureSquad social media contest will challenge explorers and aspiring Instagram stars to act on their wanderlust and prove that their adventurousness is off the charts. In the end, one group of up to four […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2016. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes the likes […]
Web-based real estate brokerage platform Apto has launched an iOS mobile app that integrates with its desktop platform – in a bid to simplify brokers’ workflows and improve efficiency. The Apto Mobile app includes task management features, the ability to update and create property records, take pictures of properties to add to records, and view […]
Netflix launched a mobile experience that challenges users to test if they have the power of the “Iron Fist”. Danny Rand, the protagonist of Netflix’s new Marvel series “Iron Fist”, is a martial arts master whose right fist can punch through walls, split sabers and even cause earthquakes. Fans of the series now have the […]
Vpon Big Data Group, Asia’s leading big data ad tech company, releases the latest Hong Kong mobile advertising data report shedding light on the mobile behaviour of Mainland Chinese and Taiwanese tourists when traveling in Hong Kong. The HongKongers’ mobile user behaviour pattern and mobile market in Hong Kong are also covered. The report reveals […]