Exide employs Rediffusion Y&R to launch its new App campaign

Exide employs Rediffusion Y&R to launch its new App campaign

For more than six decades, Exide continues to be one of India’s most reliable brands, enjoying unrivalled reputation and recall. Given that the consumers have very low involvement and hence little knowledge about the category, Exide extends its hand to provide assurance, expertise and authenticity to the purchase experience of its consumers. Through the Exide […]

Mobiquity Networks Joins Digital Place Based Advertising Association

Mobiquity Networks Joins Digital Place Based Advertising Association

The Digital Place Based Advertising Association (DPAA) announced that Mobiquity Networks, the largest network of retail mall mobile advertising beacons in the US and a wholly owned subsidiary of Mobiquity Technologies, has joined the rapidly growing trade marketing association. Mobiquity Networks enables marketers to reach shoppers before they make purchase decisions, providing them with hyper-relevant, […]

Telecommunications network provide MTN unveils new mobile ad app

Telecommunications network provide MTN unveils new mobile ad app

In line with its quest to continually provide its clients with innovative products and services, MTN, Ghana’s most sought-after telecommunications network provider has announced the launch of FonAd, a free mobile advertising app. Designed and developed with subscribers’ interest in mind, FonAd App gives MTN subscribers the opportunity to sample advertisers’ products, and be rewarded […]

IAB and PwC: Ad spend to continue its climb

IAB and PwC: Ad spend to continue its climb

Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement. The report is based on information provided by companies that sell online advertising, including data related to online revenue from web sites, commercial online services, and other activities. The latest IAB […]

Mobile Music Streaming is a $220m Ad Opportunity

Mobile Music Streaming is a $220m Ad Opportunity

A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]

The UN prototypes mobile first translation service to aid self-empowerment among refugees

The UN prototypes mobile first translation service to aid self-empowerment among refugees

Whatever kooky, topical jokes can be made about 2016, it was not a funny year for the world’s refugee crisis. The number of internally displaced persons (IDPs) and asylum seekers worldwide now exceeds 50 million, with some seven million based in Jordan, Lebanon and Pakistan alone. This has unsurprisingly put strain on host countries both […]

Change4Life Launches Food Tracker App in £6.3m Campaign

Change4Life Launches Food Tracker App in £6.3m Campaign

Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Rather than a “count-on-download” minimum, the mobile ad industry should embrace a “count-on-begin-to-render” ad impression measurement minimum. That’s according to new guidelines proposed by the IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association). References to “served” impressions have been removed from the proposed guidelines, substituting them with the […]