Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support Digital Media Streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV. Pay TV is in decline. Every quarter, 1.5 million US consumers abandon traditional paid TV bundles in favour of streaming media direct from […]
Innovid, one of the world’s leading video marketing platform, announced it has agreed to acquire real-time data intelligence company Taykey to provide brands with new insights into the impact of contextual relevance on video engagement. In a race towards addressability at the lowest cost, content and context of the ad environment have been sacrificed. Brands […]
Tappx, a fast growth mobile app monetisation company, announced the opening of a new office in Beijing and the appointment of Bob Wang as China Country Manager. This expansion means that Tappx now has active operations in Spain, India, UK and China. The Beijing office will deliver Tappx services and consultancy for local customers and […]
Digital agency, Puzzle, have partnered with The Children’s Society to launch a unique AI powered bot. The service will guide supporters who have signed up to do a fundraising event for The Children’s Society and those interested in doing so. It can answer questions, provide or email information and update contact preferences, among other features. Henry Rowling, Director […]
Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices. Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]
Grey London has developed Marks & Spencer’s first bot for Messenger: The Marks & Spencer Christmas Concierge. The service, which sits inside Facebook Messenger, offers customers inspiration to help them plan their perfect Christmas. Users can opt-in to receive daily tips on food, hosting and presents. They can also browse and shop from a series […]
Google has launched an app dedicated to helping people to control the data they consume and save it through public wi-fi. The app, called Datally, enables users to see the data usage on an hourly, daily, weekly, or monthly basis, and receive suggestions on how they can save more data. In addition, it features […]
Google’s other navigation app, Waze, started rolling out an Android and iOS app update that brings highly requested features to the crowdsourced navigation app. While regular navigation apps let you choose your form of transportation from options including a car, bike, and train, Waze now has support for motorcycles as well. With the update, drivers […]
Snapchat has rolled out a long-awaited update that has separated friend content from brand and media videos from the Discover section in an attempt to make the app easier to navigate. The social media app is putting an emphasis on user generated content by grouping friends’ Stories, their Bitmojis and Chats together on the […]
Adelphic, a self-service platform for cross-channel programmatic advertising, announced the addition of pre-bid viewability and brand safety targeting to its platform from DoubleVerify, a leading independent provider of digital media quality solutions. The offering is available omni-channel across all of Adelphic’s 25+ supply partners, allowing marketers to reach audiences via video, display and native on […]