Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]
US retailer Target has embraced the mobile payments revolution with the launch of ‘Wallet’, a proprietary app that enables shoppers to check out in store via their smartphone by scanning product barcodes. Customers will benefit from exclusive perks such as coupons and discounts simply by utilising the technology through special barcodes that introduce savings at […]
The number of connected care users will grow at a compound annual growth rate (CAGR) of 18.7 per cent over the next five years to reach 16.5m, compared to 5.9m people at the end of 2016. report from the IoT analyst firm Berg Insight. The figures come from the IoT analyst firm Berg Insight, and include […]
In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]
adsquare have announced that PushSpring audience data will now be available on adsquare’s mobile-first data exchange. PushSpring specialises indeterministic mobile audience data sourced entirely from mobile apps offering targeting capabilities at scale across over 200M mobile ad IDs in North America. The partnership between adsquare and PushSpring introduces a next generation of mobile marketing capabilities with a uniquely differentiated […]
1.8m developers using Apple’s platform in China have earned a total 112bn yuan (£12.5bn), representing around a quarter of total global App Store earnings. The figures were revealed by Apple chief executive Tim Cook in a speech given yesterday to a public cyber policy forum, organised by the Cybersecurity Administration of China (CAC), which oversees internet regulation […]
Average monthly mobile data usage in Europe will be 2.4GB per SIM card in 2017, largely due to big disparities among different European countries, according to GlobalData, a leading data and analytics company. By the end of 2017, GlobalData expects the most data-intensive country to be Finland, with 13.3GB per SIM per month on average, […]
Episode, one of the world’s largest mobile storytelling network, launched Pitch Perfect In Deep Treble, an original interactive mobile story based on the beloved movie franchise. Produced in collaboration with Universal Brand Development, Pitch Perfect In Deep Treble welcomes fans to engage in the musical action first hand by becoming a part of the franchise’s […]
Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms US-wide can play with Nissan’s new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens. Nissan dealers across the country soon will showcase an augmented reality experience called “See the Unseen,” featuring digital droids, […]
Massive digital penetration has increased internet users across social media platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube which increases opportunities for small and medium-sized Enterprises (SMEs) to advertise and build their brands according to a research by MarketsandMarkets. Empowered by personalised marketing material appealing to an individual customer, the research named North America as […]