Twitter thinks its new ad format could reach 800 million people

Twitter thinks its new ad format could reach 800 million people

Twitter is pushing further into one of the most lucrative segments of the mobile ad economy. The social network announced September 22 that it is now letting advertisers run native app-install advertising campaigns across a host of different apps through the platform’s third-party partnership network. Like other types of native ads, the network will shoehorn promotions […]

Marketers lose $100 million to mobile app advertising fraud

Marketers lose $100 million to mobile app advertising fraud

App marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud according to a new study. The research from mobile analytics company AppsFlyer shows that the losses come from fraudulent click data, paid installs from fraudulent devices, and fraudulent and simulated in-app events. While the study found […]

Tinder’s newest app, Tinder Stacks, lets you swipe on anything

Tinder’s newest app, Tinder Stacks, lets you swipe on anything

Tinder today is launching a new application for social polling. The company announced the debut of “Tinder Stacks,” an app for iMessage users that will let you use the “swipe to like” gesture the dating app popularized for anything you want – whether that’s polling your friends which photo should be your new profile picture, […]

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy K1ND recently helped KFC launch its very firstWeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the help […]

Land O’Lakes Donating Meals to People in Need for Every Food Photo Deleted from Instagram

Land O’Lakes Donating Meals to People in Need for Every Food Photo Deleted from Instagram

Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O’Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day. With help from The Martin Agency, Land O’Lakes created the “Delete to […]

MMA Launches New Chapter In Germany, 5th Biggest Mobile Ad Spend Market

MMA Launches New Chapter In Germany, 5th Biggest Mobile Ad Spend Market

The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever. Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion. The MMA Germany will kick off its […]

Alibaba dethrones Baidu in China’s digital advertising market

Alibaba dethrones Baidu in China’s digital advertising market

China’s digital advertising market is on a tear. Mobile advertising is witnessing double digit growth rates, according to eMarketer, but not everyone is in for a win this year. The market research firm has revised its forecast for Baidu’s digital ad revenues, citing negative press after an investigation was opened into the search giant’s practices, […]

Mobile Prodigies – How do Generation Z and Millennials respond to Mobile Advertising

Mobile Prodigies – How do Generation Z and Millennials respond to Mobile Advertising

The new research provides significant new insights into the behaviour and attitudes of young generations as they respond to mobile advertising. Verve, a leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers […]

McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan rolled out a campaign using from the Weather category’s Weather Index when it launched a customizable menu that offered many burger variations. Using sales data from the company’s nationwide network of restaurants, together with weather data, McDonald’s Japan was able to analyze in real time when and where products were selling well, and […]