Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behaviour on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of […]
Hyundai Motor has invested in Singapore-based ride-hailing firm Grab, on of Uber’s biggest ride-hailing rival in Southeast Asia, as the South Korean automaker looks to expand beyond its traditional business of producing and selling vehicles. Grab did not disclose the value of Hyundai’s investment. Hyundai joined other investors, including Didi Chuxing, SoftBank and Toyota Tsusho (Toyota’s […]
We live in an age of lung-busting endurance epics. Of early mornings and ice baths. Of failed attempts and constant hurt. What unites us is the need to be better. That we don’t want to lose. That maybe the next time we will score that goal or smash that PB. This campaign by TBWA\India is […]
Japanese electronics company Panasonic has been working with both Amazon and Google to bring their respective virtual assistants to in-car infotainment systems. The company’s vehicle division announced – at the Consumer Electronics Show (CES) – that it had upgraded its Skip Generation (SkipGen) IVI platform to Android 8.1 Oreo, giving the system access to Google […]
Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]
With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina averaging the most in-app minutes per person worldwide at nearly 180 minutes per day. As a result, the Smaato platform […]
Samsung Galaxy has joined forces with Shea Glover for a schmaltzy but touching recreation of the influencer’s 2015 film ‘People react to being called beautiful’, capturing the moment strangers from the Generation Z strata react to the compliment. The collaboration with Glover, a young director and ‘social anthropologist’, aims to tap into young people’s craving […]
A new report from the IoT market research firm Berg Insight estimates that the global number of cellular IoT subscribers increased by 56% during 2017 to reach 647.5 million. The accelerating growth is expected to take the global installed base to almost 1 billion at the end of 2018.By 2022, Berg Insight now projects that […]
Go2mobi, mobile programmatic advertising platform, has announced the Go2mobi Total Control API. The API allows developers to build custom programmatic features. Add agencies, trade desks, performance marketers, and more gain access to Go2mobi’s demand side platform through an API. Whether users are looking to build streamlined workflows, or standalone DSP platforms, the Total Control API will […]
Untitled Project Singapore’s team of creative technologists has released a new 360 degree, 3D virtual tour experience of Scoot’s Boeing 787 Dreamliner. The VR experience, which will be activated in pop-up showcases in nine countries across the Asia Pacific, is designed to give prospective customers a very unconventional tour of Scoot’s flagship aircraft. A mixture of real […]