Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]

YuMe Turns Mobile Advertising on its Axis with New Vertical Video Format

YuMe Turns Mobile Advertising on its Axis with New Vertical Video Format

YuMe, a leader in brand video advertising software and audience data, announced the availability of an immersive mobile vertical video ad format for brands and advertisers. YuMe’s new customizable vertical video ad format enables video ads to fit more naturally within the mobile experience as full-screen video that is viewed in portrait mode. One of […]

New Study Finds Consumers Prefer Opting-In To Mobile Ads

New Study Finds Consumers Prefer Opting-In To Mobile Ads

Mobile has changed everything. Findings from a new Nielsen Media Labs study commissioned by Jun Group, a leading mobile video advertising platform, found that consumers prefer opt-in mobile advertising (aka “value exchange,” “incentivized advertising,” and “rewarded video”) over traditional digital ads like pre-roll and display by a near 2-1 margin (54 percent versus 29 percent). […]

Warc Toolkit 2017: Video is turning social platforms into broadcast media

Warc Toolkit 2017: Video is turning social platforms into broadcast media

Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service. With […]

Clutch Acquires Persio to Extend Mobile Marketing Capabilities

Clutch Acquires Persio to Extend Mobile Marketing Capabilities

Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform. The transaction puts Clutch in a position to capture a bigger share of the $32 billion marketing technology industry, just as brands are increasingly looking […]

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]

Augmented Reality Could Add £1bn to UK’s Retail Market

Augmented Reality Could Add £1bn to UK’s Retail Market

The UK’s retail market could be boosted by as much as £1bn a year, if consumers were given access to visualisation technology that allowed them to virtually place products in their own homes before committing to costly purchases, research has found. Virtual and augmented reality platforms are widely tipped to be the standout technologies of […]

Zemeho Selects Triton Digital’s a2x for Monetization of Digital Audio Ad Inventory

Zemeho Selects Triton Digital’s a2x for Monetization of Digital Audio Ad Inventory

Triton Digital, a leading technology provider for the audio industry, announced that Zemeho, the Finland-based creator of music streaming plugin [valinta] for online games and applications has joined a2x, Triton’s premiere programmatic audio advertising exchange. This partnership enables the programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications […]

Snapchat Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see. And such moves should intrigue revenue-minded investors […]