Adsmovil announces partnership with Glispa Global

Adsmovil announces partnership with Glispa Global

Adsmovil, Latin America’s leading mobile advertising solution, announced a partnership with Glispa Global Group, mobile ad tech pioneer and owner of Avocarrot by Ampiri, a native supply-side platform (SSP) and programmatic exchange. With this partnership, Adsmovil’s DSP strengthens its offering to advertisers and agencies with a complete 360º solution that will now include native ads, […]

The Information: 70% of Facebook chatbot interactions “fail to understand users”

The Information: 70% of Facebook chatbot interactions “fail to understand users”

Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report. The findings have led to reports that Facebook is scaling back its chatbot efforts on Messenger. The Information reports that those requests couldn’t be handled […]

MasterCard Teams with Turkish Mobile Retailer for Messenger Payments

MasterCard Teams with Turkish Mobile Retailer for Messenger Payments

MasterCard has partnered with Turkish mobile retail firm Getir to integrate Masterpass – MasterCard’s digital wallet and mobile payments platform – into Getir’s bot on Facebook Messenger in Turkey. With this ‘first use’ of Masterpass through a bot on Messenger, customers can chat with Getir’s bot on Messenger ‘in a natural, conversational way’ to choose […]

Cheetah Mobile rebrands mobile ad business as Cheetah Ads

Cheetah Mobile rebrands mobile ad business as Cheetah Ads

Mobile utility and content app developer, Cheetah Mobile Inc., launched Cheetah Ads, its newly rebranded mobile advertising business. Cheetah Ads unifies Cheetah Mobile’s strengths in utility apps and mobile content under a single name with a strong focus on bringing vertical video ads to every kind of mobile moment. Formerly known as Cheetah Ad Platform, […]

Vpon Releases the Latest APAC Mobile Programmatic Advertising Statistics and Trends Report

Vpon Releases the Latest APAC Mobile Programmatic Advertising Statistics and Trends Report

Vpon Big Data Group, Asia’s leading big data ad tech company, releases the “2016 APAC Mobile Programmatic Advertising Statistics and Trends Report,” unveiling the mobile insight and user behaviour of Greater China tourists and comprising tourist behavioural differences between away and in home country. A real case of American Express (AMEX) is included to demonstrate […]

Vice Agrees Series of Deals to Expand Mobile Offering Globally

Vice Agrees Series of Deals to Expand Mobile Offering Globally

North American digital media and broadcasting company Vice Media is expanding its mobile offering with a series of partnerships across the globe, as it aims ‘to reach hundreds of millions of new mobile subscribers’. Announced at Mobile World Congress, the deals will bring Vice’s programming across lifestyle, culture, news, sports, food, and more, to over […]

iMobMedia & Pinsight Media team to provide data-driven ad solutions for global mobile operators

iMobMedia & Pinsight Media team to provide data-driven ad solutions for global mobile operators

iMobMedia announced it has teamed up with Pinsight Media to advance data monetization and insights-driven advertising for global mobile operators. The relationship will provide mobile operators and publishers throughout EMEA and Asia with new solutions to drive advertising revenue by combining powerful analytics and first-party data to create targeted audiences. “These new data-driven mobile advertising solutions offer […]

Emojis in Push Notifications Increase Open Rates, says New Report

Emojis in Push Notifications Increase Open Rates, says New Report

Push notifications featuring emojis an 85 per cent greater open rate on average, compared to those sent without emojis, according to a report from mobile marketing platform Leanplum. The report, using data from Leanplum and App Annie, found that of over 2.6bn push notifications analysed emoji-powered notifications were better received. It also found that Android […]

O2 looks to give mobile users ‘more control’ to block ads

O2 looks to give mobile users ‘more control’ to block ads

O2 is considering giving its users “more control” to reduce the number of ads they see on their mobile devices in a move that could encourage ad-blocking. Mark Evans, the chief executive of O2, Britain’s second biggest mobile operator, said at Mobile World Congress in Barcelona that users should have the right to block ads […]