Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]
Idealist, a popular online resource for the non-profit sector, has launched the world’s first ChatBot for good. People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. So BBDO New York partnered with Idealist to create Ida, a friendly engaging […]
Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]
Snapchat is planning to show clips of the Winter Olympics to its users thanks to a new tool which allows television networks to send parts of live shows to the app. Snap partnered with NBCUniversal to pipe clips of the latter’s Olympic broadcasts to the app, along with live updates and contextual information. For example, […]
More than 1 billion smartphones will be shipped with facial recognition technology in 2020, after the same figure of smartphones are shipped this year with fingerprint sensors. According to research from Counterpoint, we can expect to see mobile devices to combine biometric sensors for the face, iris, voice, and fingerprints, as opposed to competing with […]
Google has been improving its search engine to make it easier for travelers to find flight and hotel fares for a while; it’s now going a step further with an update that lets you book travel and accommodation straight from your search results. That negates the need for visiting separate travel portals, and folks who […]
Snapchat parent Snap beat Wall Street expectations for the first time since the company went public almost a year ago, in the fourth quarter of 2017. Snap reported impressive revenue and user growth, and saw its stock price soar more than 20 per cent to finally give investors something to smile about. “We ended 2017 […]
Instagram has further commercialised its service with the launch of all new shopping-enabled adverts designed to lure more brands into setting up shop on the photo and video-sharing site. The Facebook-owned platform has already begun mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the Instagram […]
Ensemble Worldwide has created a touching brand film for Samsung as part of Samsung’s ‘Do What You Can’t’ campaign. The short feature entitled “Julian and His Magical Skates” is a special tribute to the rising star Julian Yee – Malaysia’s first national figure skater and first Winter Olympian, in view of his participation in […]
For a while, it seemed like the Chinese smartphone market was an infinite growth machine. Companies would have rough patches, but the overall field would always be on the up and up. Well, those days are over. IDC estimates that Chinese smartphone shipments declined 4.9 percent in 2017 — the first drop since 2009. The […]