TouchTunes Media Strike Programmatic Partnership with DOmedia and Rubicon Project

TouchTunes Media Strike Programmatic Partnership with DOmedia and Rubicon Project

TouchTunes Media announced a partnership with DOmedia and Rubicon Project that will allow advertisers to execute programmatic advertising across the largest digital out-of-home (OOH) advertising network in the United States. Programmatic advertising technology, the backbone of internet ad campaigns for over a decade, has been an area of focus for the OOH ad industry for […]

eBay Preparing to Launch AI-Powered Visual Search Tools

eBay Preparing to Launch AI-Powered Visual Search Tools

eCommerce giant eBay is set to roll out new image search features to help mobile shoppers find exactly what they want on the online auction platform. Two new AI-powered features, Image Search and Find It On eBay, will be introduced later this year. Image Search – which will arrive on both Android and iOS – […]

Lingerie Brand Commits to Digital Shift after Mobile Triumphs in Driving Sales Offline

Lingerie Brand Commits to Digital Shift after Mobile Triumphs in Driving Sales Offline

Lingerie brand Triumph says it will focus its spend more towards digital channels as its target audience, which is getting younger, spend more time online. The decision to start looking at shifting budgets online came as Triumph realised its younger audience was spending the majority of its time online, despite still preferring to shop offline. Sheryl Wong, […]

Facebook Profits up 71% as Mobile Ad Sales Soar

Facebook Profits up 71% as Mobile Ad Sales Soar

Facebook’s profits climbed 71% to $3.9bn (£3bn) in the second quarter of 2017, boosted by an increase in sales of mobile video adverts, figures show. The social media giant exceeded market expectations, posting a 45% increase in revenue for the three months to June of this year to $9.3bn (£7.1bn), compared with $6.4bn (£4.9bn) for […]

YouAppi Joins TUNE Certified Partner Program

YouAppi Joins TUNE Certified Partner Program

YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced that the company will be joining the TUNE Certified Partner Program, a group of mobile marketing and advertising companies who support and advance mobile marketing best practices for the benefit of mobile marketers. YouAppi’s growth marketing platform combines the power of machine learning with […]

Schiefer Chopshop Launches New Global Campaign for BlackBerry Mobile’s KEYone Smartphone

Schiefer Chopshop Launches New Global Campaign for BlackBerry Mobile’s KEYone Smartphone

BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]

Acxiom team with Adobe to launch Connected Spaces

Acxiom team with Adobe to launch Connected Spaces

Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]

Rise of Live Streaming & Marketing Trends Explained in New Infographic by Koeppel Direct

Rise of Live Streaming & Marketing Trends Explained in New Infographic by Koeppel Direct

Live streaming has become the hottest new marketing trend among advertisers, used as a strategy to encourage real-time engagement with consumers. In the latest infographic from direct response agency Koeppel Direct, the statistics reveal how people are now viewing content and why there’s been such a significant shift to live streaming among industries. The infographic, […]