Following the enforcement of the General Data Protection Regulation (GDPR), MarkMonitor has announced a new technological solution that is set to simplify how brands protect themselves online. The solution is an extension of MarkMonitor’s world-leading brand protection capabilities, and will enable businesses to maintain effective brand protection efforts through the automated provisioning of data from third-party sources. […]
The Cannes Lions International Festival of Creativity announced that Spotify will be honoured at the annual Festival as the 2018 Media Brand of the Year. Daniel Ek, co-founder, Chairman and Chief Executive Officer, will accept the award on behalf of Spotify and its more than 3000 employees around the world at a ceremony on Wednesday, […]
Ahead of Apple’s annual Worldwide Developers Conference (WWDC), it has been reported that the tech behemoth may look to expand its digital advertising business. The iPhone maker is looking to form an ad network where ads would be placed in the apps of companies, according to The Wall Street Journal. Apple would then share any ad […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2017. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes […]
Blockchain game and collectables publisher BitCrystals has published the results of its first-ever survey of gamers and their attitudes to blockchain and cryptocurrencies. With blockchain and cryptocurrencies gaining an increasing amount of attention within the game industry, BitCrystals undertook the survey to try and better understand this fast-emerging sector. With more than 500 responses collected […]
Snapchat is reportedly planning to launch its first developer platform, Snapkit, according to unnamed sources. The test version of the platform indicates it will let other apps offer a “login with Snapchat” option, similar to a feature offered by Facebook and Google. Snapkit would let software designers integrate their apps with Snapchat’s Bitmoji avatars and […]
Google has launched another app exclusively in India, as it continues to put a lot of work into the region. The latest app, following the launches of its food delivery and home services app Areo and its mobile payments app Tez last year, is aimed at providing the answers people need to local questions. The […]
Audio ads are now available via DoubleClick Bid Manager (DBM) meaning advertisers can now purchase spots on Google Play Music, Spotify, SoundCloud, and TuneIn, with Pandora coming soon, via the platform. The new audio advertising offering comes at a time of growing buyer demand, according to Google, with the company citing research claiming that over […]
Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap places […]
The average person will spend 479 minutes each day consuming media this year, driven by 24 per cent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 per cent of media consumption by 2020, as it continues to erode other media like newspapers, magazines, TV, […]
