Interpublic Group (IPG) announced on July 2 that it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at $2.3bn, or net $2.0bn after consideration of an acquisition-related benefit of the tax step-up. The agreement has been approved unanimously by the boards […]
New research from Capgemini’s Digital Transformation Institute highlights that the minority of businesses feel they have the digital (39%) and leadership (35%) capabilities needed to make their digital transformation journey a success. The report, “Understanding Digital Mastery Today: Why companies are struggling with their digital transformations” reveals that while companies are making progress on evolving […]
By 2050, the plastic polluting our oceans will outweigh the marine life. To highlight this environmental risk, WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on Tuesday, July 3. Conceived by WCRS, Engine’s creative agency, Sky Ocean Rescue: The […]
Instagram Stories are about to get even busier, with the addition of licensed music. Starting June 28, users will be able to add background music to their posts on their Stories, with thousands of songs offered directly in the app. The Facebook-owned app says new songs will be added daily. Adding songs to Stories works […]
Apple has announced plans to rebuild its Maps app, starting from scratch using its own dataset, although it will still use satellite navigation firm TomTom as a data provider initially. The app, which is the most frequently used on iPhones, has a rocky history, with a number of notably criticised versions in the past. The new version […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the opening of new offices in Singapore, expanding the company’s substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. It delivers successful campaigns for the top performing brands in Asia, […]
Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]
The Ad Council is releasing its first story-driven chat experience on a mobile platform to help combat underage drinking and driving. Developed in partnership with the conversational marketing platform Snaps, the chat was inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online. The’Ultimate Party Foul‘ chat experience leverages the chat […]
PubNative, a leading mobile monetization platform, announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has achieved ‘Google Marketing Platform Certified’ status in addition to its existing Google Cloud Partner partnership. The status follows Google’s recent announcement that it has simplified its ad-tech and analytics suite. Named ‘Google Marketing Platform’, it now integrates the Doubleclick Digital Marketing Platform with the […]