Mobile boosts Diageo’s research in Africa

Mobile boosts Diageo’s research in Africa

Rapid and effective qualitative market research using mobile phones is helping drinks giant Diageo revamp its advertising and better understand the positioning of its brands in African markets. Traditional research methods can be expensive and hard to organise, and may often deliver superficial results, so the Join The Dots agency came up with an alternative […]

Twitter begins trialling its ‘save for later’ feature

Twitter begins trialling its ‘save for later’ feature

Twitter has begun testing a feature which enables users to privately save tweets that interest them to look at later. News of the feature – which is called ‘Bookmarks’ – first surfaced in October, when Twitter product manager Jesar Shah revealed a prototype of the feature. Back then, it was dubbed ‘save for later’. For Hack Week […]

Mobile gaming shows huge growth in APAC according to figures released by eMarketer and AppsFlyer

Mobile gaming shows huge growth in APAC according to figures released by eMarketer and AppsFlyer

Mobile gaming is increasingly becoming an important option for marketers in Asia Pacific when planning for their campaigns, after studies from eMarketer and AppsFlyer showed extremely robust growth in revenues and growth in audiences. AppsFlyer released its latest gaming app findings in its “The State of Gaming App Marketing” study that analysed 40 countries, 1,300 […]

30 theatres now offering audiences online and mobile ordering through Preoday

30 theatres now offering audiences online and mobile ordering through Preoday

Preoday, the e-commerce company that provides hospitality companies with leading mobile and online ordering and promotions technology, has signed Wolverhampton Civic Hall and its sister venue, the Wulfrun Hall, as its 29th and 30th theatres in 2017. The double-signing brings the total number of theatres working with Preoday to 30. Theatres using the Preoday platform […]

Reader and publisher relationship has “catalytic” effect on ad effectiveness

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions […]

UK retailers will send 40 million text messages over Black Friday and Christmas period

UK retailers will send 40 million text messages over Black Friday and Christmas period

It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers. While consumers have flocked to WhatsApp and Facebook Messenger, the text message is positively thriving in the business world. SMS remains a key tool for customer […]

Washington DC expands its partnership with WeChat to cater to the Chinese tourist market

Washington DC expands its partnership with WeChat to cater to the Chinese tourist market

Destination DC (DDC), the official marketing organisation for Washington DC, expands its partnership with WeChat by launching the first City Experience Mini Program in the United States to support Chinese travellers when they arrive in the city. Through Tencent’s instant messaging platform, DDC continues its expansion into Washington, DC’s top overseas market with the immersive new program built for the […]