Mobile phone maker Huawei has launched a photography competition, rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer. The campaign is the latest activity for the HUAWEI P20 Series launch campaign and brings to life Huawei’s leadership in AI photography. “We have trained the AI in our P20 Pro smartphone […]
Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]
Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social […]
Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media. At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]
As the UK heatwave continues with predictions of the driest ever June, water companies have urged Brits to shower in four minutes or less to help conserve water; but how do you time your shower to no more than four minutes? If you are an England fan then you can listen to ‘Three Lions (Football’s […]
New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts with Artificial Intelligence: Add Human Intelligence” […]
Tinder‘s new video feature, Loops, is rolling out globally, following testing in Canada, Sweden and a small number of other markets. The feature enables users to upload two-second, looping videos to their profile within the popular dating app. Initially announced in April, tests showed that users who added a Loop to their profile saw their […]
Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]
Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society. The world’s first phone-condom has been introduced as an irreverent – and […]
A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective. The survey carried out by digital agency Code Computerlove, a fore-runner of product thinking as an approach, found some clear differences in the attitude, behaviours and methodologies of top-performing business versus the mainstream when it comes to their […]