LiveRamp now available to Publishers

LiveRamp now available to Publishers

​LiveRamp​​, an Acxiom​​ company and leading provider of omnichannel identity resolution, announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent […]

Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced the integration of a vast trove of mobile audience data into the Smaato Demand Platform (SDX) from adsquare, the neutral and transparent mobile data exchange. Through Smaato’s industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX can […]

AI and Alexa are helping Vodafone emerge from ‘digital wilderness’ in Customer Experience Overhaul

AI and Alexa are helping Vodafone emerge from ‘digital wilderness’ in Customer Experience Overhaul

Vodafone has said it wants to be seen as an innovator as it continues its pivot towards a customer-centric strategy, with the telecom firm’s Chief Operating Officer and Director of Customer Service Neil Blagden, explaining why AI is helping fuel a shift in perception for the brand. Fresh from following its competitor Three in abolishing roaming […]

Amazon takes on WhatsApp with “Anytime” messenger

Amazon takes on WhatsApp with “Anytime” messenger

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps. According to a report in AFTV News, the encrypted service could integrate SMS, video and voice calls, stickers, gifs and emojis, games, photo sharing, ‘@mentions’ and photo and video filters. The service […]

Facebook Messenger offers bot developers new messaging tags

Facebook Messenger offers bot developers new messaging tags

Facebook has created five new messaging tags, which enable bots created for its Messenger platform to respond to customer actions in specific ways and send messages outside of the 24-hour window usually allowed for interactions. The new tags enable Messenger bots to provide users with updates about existing appointments, events in computer games or sports they are […]

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Mobile advertising firm Taptica announced on July 17, that it agreed to acquire 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company. Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is […]