New WPP and Waze partnership opens up in-car driver market

New WPP and Waze partnership opens up in-car driver market

WPP and Waze announced a new collaboration making it simpler for retail brands to run campaigns on Waze, the global social navigation app owned by Google, which has over 100 million monthly active drivers. The partnership, designed to direct drivers to retail locations through en route messaging, will launch in Canada, France, Italy, the United […]

Toyota launches AR app to provide a peek inside one of its hybrid models

Toyota launches AR app to provide a peek inside one of its hybrid models

Brandwidth, the digital agency which specialises in providing practical innovation, has today announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner […]

O2 to recommend local gigs based on Spotify streaming behaviour

O2 to recommend local gigs based on Spotify streaming behaviour

O2 kicked off the next chapter of its ‘Breathe It All In’ campaign on February 20 at the Brit Awards with a social media takeover that encouraged consumers to recognise the power that mobile technology lends to the music experience. Inspired by the idea that mobile technology offers ‘digital oxygen’ that can help people feel […]

Connected TV surges ahead in digital advertising with 193% growth, according to Extreme Reach

Connected TV surges ahead in digital advertising with 193% growth, according to Extreme Reach

Extreme Reach, the complete creative asset management solution for the ad industry, today released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad server, […]

Adjust Introduces User-Level Ad Revenue Reporting

Adjust Introduces User-Level Ad Revenue Reporting

Adjust, an industry leader in mobile measurement and fraud prevention, launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. This release enables app publishers to measure revenue generated from users who engage with in-app advertising. User-Level Ad Revenue has been the missing ingredient that enables marketers to measure user lifetime value […]

PubMatic launches OpenBid, bringing full strength of programmatic monetisation to mobile apps

PubMatic launches OpenBid, bringing full strength of programmatic monetisation to mobile apps

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app […]

Verizon Media brings native capabilities to its Moments ad format

Verizon Media brings native capabilities to its Moments ad format

Verizon Media has increased the capabilities of its Moments native advertising format to give marketers more options than before, opening up the format to new gaming, shopping, 360-degree and carousel products. The group, formerly known as Oath, is looking to position itself to better benefit from an upswing in native ads in the US with it […]

Teatime launches mobile gaming platform with built-in video chat

Teatime launches mobile gaming platform with built-in video chat

Teatime, the Reykjavik-based mobile gaming company backed by Index Ventures and Atomico, launched Teatime Live, the world’s first ever face-to-face mobile gaming platform that lets users communicate with fellow players with real time video chat while playing. The launch is part of the company’s efforts to make mobile gameplay a truly social experience and will allow […]

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in […]

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