Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]

Pepsi Unveils a New Facebook Messenger Chatbot Called ‘Bot-tler’ in Dubai

Pepsi Unveils a New Facebook Messenger Chatbot Called ‘Bot-tler’ in Dubai

 Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward. The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up. The innovation in this chatbot is the back end ordering system’s integration […]

Facebook Launches Dynamic Ads for Auto as Mobile Starts to ‘Replace the Showroom’

Facebook Launches Dynamic Ads for Auto as Mobile Starts to ‘Replace the Showroom’

Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on November 16. Dynamic ads for auto, like Facebook’s other dynamic ad products for ecommerce and travel, allow advertisers –auto manufacturers and car dealerships, in this case – to retarget auto intenders and create lookalike audiences […]

Dulux debuts online colour picker with Houzz

Dulux debuts online colour picker with Houzz

Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux. The tool helps people explore Dulux paint colours that are the closest match to colours in the 15 million+ home design photos on Houzz’s site. The Colour Picker enables homeowners, home design enthusiasts and […]

Receptiv Partners with Top Publishers to Launch Reveal, a Proprietary Out-Stream Video Product

Receptiv Partners with Top Publishers to Launch Reveal, a Proprietary Out-Stream Video Product

 Receptiv, a leading video advertising platform delivering high performing brand experiences across premium mobile environments, announced the launch of Reveal — a new mobile web out-stream product deployed across over 40 key mobile publishers. Reveal is the industry’s first out-stream video product built specifically to comply with the IAB’s LEAN (Light, Encrypted, Ad choice […]

Bidalgo Becomes Google’s Latest Premium Partner For Mobile Advertising

Bidalgo Becomes Google’s Latest Premium Partner For Mobile Advertising

Google has partnered with ad automation firm Bidalgo to help mobile marketers make use of Google’s Universal App Campaigns. Bidalgo has now been awarded the title of Premium Partner for Mobile Advertising. It combines its AI-based automated ad platform with Google’s UACs to optimise ad creatives and create scalable campaigns. Universal App Campaigns use machine […]

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern, the global demand engine for reaching travellers, announced it has acquired Facebook and Instagram Marketing Partner (FMP) Adphorus, the leading FMP specialising in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for […]

Uber Finalizes Deal to Sell Major Stake to SoftBank

Uber Finalizes Deal to Sell Major Stake to SoftBank

Uber recently completed a deal to sell a significant stake of itself to SoftBank, a Japanese conglomerate, paving the way for the ride-hailing company to make sweeping governance changes and to go public by 2019. Under the agreement, a consortium of investors led by SoftBank will buy at least 14 percent of Uber through a combination […]

Flashpoint’s Olivia Rowley Discusses Pricing of Goods and Services on the Deep and Dark Web

Flashpoint’s Olivia Rowley Discusses Pricing of Goods and Services on the Deep and Dark Web

The Deep & Dark Web facilitates an expansive and dynamic underground economy shaped by the diverse skills and motivations of a wide range of adversaries. The forums and marketplaces where illicit goods and services are exchanged have come to play an influential role in today’s cyber and physical threat landscape by providing access to the […]

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