Shoppers in Southeast Asia are browsing mostly through mobile devices, according to iPrice Group

Shoppers in Southeast Asia are browsing mostly through mobile devices, according to iPrice Group

iPrice Group, a meta-search engine in Southeast Asia, has released its 2017 State of eCommerce report, to shed light on some of the area’s most important eCommerce metrics. The research leverages iPrice’s proprietary data from over 1,000 eCommerce players operating in the 6 of the largest Southeast Asian markets (Indonesia, Malaysia, Singapore, Thailand, Philippines and […]

Innity launches publisher-led programmatic advertising marketplace in Malaysia

Innity launches publisher-led programmatic advertising marketplace in Malaysia

The Malaysia Premium Publishers Marketplace (MPPM) has officially launched in partnership with adtech platform Innity to provide advertisers with more control to layer on their own data, audience insights and program advertising. This is the first publisher-led programmatic advertising marketplace platform in Malaysia. The new partnership will see MPPM, which is made up of eight […]

UM Malaysia and Ensemble Worldwide use TV sync technology for KFC campaign

UM Malaysia and Ensemble Worldwide use TV sync technology for KFC campaign

Universal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch. The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology. Managing Director of UM and […]

Samsung Malaysia follows the journey of Julian and his magical skates, illustrated on a Galaxy Note8

Samsung Malaysia follows the journey of Julian and his magical skates, illustrated on a Galaxy Note8

 Ensemble Worldwide has created a touching brand film for Samsung as part of Samsung’s ‘Do What You Can’t’ campaign. The short feature entitled “Julian and His Magical Skates” is a special tribute to the rising star Julian Yee – Malaysia’s first national figure skater and first Winter Olympian, in view of his participation in […]

Maxis and Ensemble Worldwide Malaysia create an interactive AR lion dance app for Chinese New Year

Maxis and Ensemble Worldwide Malaysia create an interactive AR lion dance app for Chinese New Year

Ensemble Worldwide Malaysia and Maxis have teamed up on yet another ground-breaking campaign, this time, for the Chinese New Year festive season. The ‘HuatAR‘ campaign is a world’s first, devised by the team to bring blessings (‘Huat’ in Hokkien) and make the culturally significant lion dance more accessible to masses through the use of augmented […]

Malaysia’s capital to adopt Alibaba’s smart city solution

Malaysia’s capital to adopt Alibaba’s smart city solution

Malaysia will be the first country outside China to adopt Alibaba Cloud’s City Brain solution, according to the e-commerce giant. Alibaba Group’s cloud computing arm has teamed up with Malaysian government agencies, Malaysia Digital Economy Corporation (MDEC) and Dewan Bandaraya Kuala Lumpur (DBKL), to introduce its cloud solution to improve the traffic in the country’s capital city […]

eSports comes to Facebook following exclusive deal with ESL

eSports comes to Facebook following exclusive deal with ESL

Facebook has signed an exclusive deal with ESL, the world’s largest eSports organisation, to bring streaming coverage of two of the top eSports competitions exclusively to Facebook this year. One of ESL’s flagship circuits, ESL One, will be broadcast on Facebook starting this week with the ESL One Genting 2018 event in Malaysia. A weekly […]

Telecoming Lands in Malaysia Through a Partnership with Axiata Digital

Telecoming Lands in Malaysia Through a Partnership with Axiata Digital

Telecoming, the Spanish company specialised in content monetisation has partnered with Axiata Digital – the digital services arm of one of Asia’s leading telecommunications groups, Axiata Group Berhad, to enter the Malaysian market. The service will be integrated into Axiata Digital’s Application Program Interface (API) hub or Mobile Internet Fulfilment Exchange (MIFE). With this partnership, […]