Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of Business and Leisure

Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of Business and Leisure

Mobiquity Technologies, a leader in advertising technology and mobile location data intelligence, announced the release of a new proprietary points of interest (POI) database. The new POI database creates the largest location dataset containing all commercial buildings, entertainment and sporting venues with over 5.5 million precise location polygons representing over 4,000 different retail chains across […]

Verve announces integration with Yext

Verve announces integration with Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve […]

Mobile creative powered by location drives double the consumer engagement, according to Verve

Mobile creative powered by location drives double the consumer engagement, according to Verve

Research undertaken by Verve, a location based mobile marketing platform, finds that consumers are twice as likely to interact with mobile ads informed by location insights than with generic ads. The findings also reveal that a mobile ad related to consumers’ hobbies and interests drives more than twice as much engagement than with a generic […]

Blis Introduces Smart Trends, a Consumer Behavioural Analytics Tool Powered by Movement Data

Blis Introduces Smart Trends, a Consumer Behavioural Analytics Tool Powered by Movement Data

Blis, one of the global pioneer in advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the […]

The Lovely Mobile Awards Are Now Open For Entries!

The Lovely Mobile Awards Are Now Open For Entries!

The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]

Gravy Analytics and V12 Data Release New ‘Data Innovators’ Audiences with LiveRamp

Gravy Analytics and V12 Data Release New ‘Data Innovators’ Audiences with LiveRamp

Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and their Data Innovators program. These […]

Sony announces smart office solution Nimway

Sony announces smart office solution Nimway

Sony’s Seed Acceleration Program (SAP) has launched its first business in Europe: Nimway. Nimway is a solution that solves common office problems such as guiding you to your next meeting, finding available meeting rooms, and locating your colleagues. It also provides invaluable insights to management how the office is actually being used. The Demand Nimway […]