Mobile creative powered by location drives double the consumer engagement, according to Verve

Mobile creative powered by location drives double the consumer engagement, according to Verve

Research undertaken by Verve, a location based mobile marketing platform, finds that consumers are twice as likely to interact with mobile ads informed by location insights than with generic ads. The findings also reveal that a mobile ad related to consumers’ hobbies and interests drives more than twice as much engagement than with a generic […]

Blis Introduces Smart Trends, a Consumer Behavioural Analytics Tool Powered by Movement Data

Blis Introduces Smart Trends, a Consumer Behavioural Analytics Tool Powered by Movement Data

Blis, one of the global pioneer in advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the […]

The Lovely Mobile Awards Are Now Open For Entries!

The Lovely Mobile Awards Are Now Open For Entries!

The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]

Gravy Analytics and V12 Data Release New ‘Data Innovators’ Audiences with LiveRamp

Gravy Analytics and V12 Data Release New ‘Data Innovators’ Audiences with LiveRamp

Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and their Data Innovators program. These […]

Sony announces smart office solution Nimway

Sony announces smart office solution Nimway

Sony’s Seed Acceleration Program (SAP) has launched its first business in Europe: Nimway. Nimway is a solution that solves common office problems such as guiding you to your next meeting, finding available meeting rooms, and locating your colleagues. It also provides invaluable insights to management how the office is actually being used. The Demand Nimway […]

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space. During the Cannes Lions Festival, we sat down with their President, Harry Dewhirst, who told us about what Blis have been up to this past year and where they plan to go […]

Verve Releases New Study on the State of Location-Powered Mobile Marketing

Verve Releases New Study on the State of Location-Powered Mobile Marketing

Verve, one of the global leader in location-powered mobile marketing, announced a newly published study on the state of location-fueled strategies and campaigns among brands and advertisers active in the mobile marketing space. Pursuing the Mobile Moment, a June 2017 commissioned study conducted by Forrester Consulting on behalf of Verve, explores how mobile advertisers in […]