AccuWeather caught sending location data to monetisation firm without permission

AccuWeather caught sending location data to monetisation firm without permission

Popular weather app AccuWeather has been sending geolocation data to a third-party firm which uses location data to help publishers and media companies generate more money via accurate mobile audience segments. According to Verify.ly founder Will Strafach, when users accept location requests from the iOS version of the app they are also granting access to their location […]

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]

GroundTruth sees rise in global demand for location data

GroundTruth sees rise in global demand for location data

Global location tech company GroundTruth (formerly xAd) has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing. Following their acquisition of WeatherBug, GroundTruth have won 35 new Consumer Packaged Goods (CPG) since the start of 2017. As global interest continues to develop and in the […]

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]

Clear Channel Outdoor RADAR gets smarter by adding Cuebiq’s real-time mobile analytics

Clear Channel Outdoor RADAR gets smarter by adding Cuebiq’s real-time mobile analytics

Clear Channel Outdoor Americas (CCOA) announced the evolution of its RADAR suite of Out-of-Home (OOH) advanced advertising platform with the addition of Cuebiq’s location intelligence and attribution solutions, which leverage the largest source of accurate location data in the US The new agreement enables CCO RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on […]

Mobile Ad Requests with Location Data on the Rise

Mobile Ad Requests with Location Data on the Rise

Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, which based the findings on an analysis of its own mobile ad traffic. In 2016, the firm also found a 20% increase in eCPM for ad requests that included GPS data, […]

Mobiquity Networks Adds New App Partner to its Publisher Network

Mobiquity Networks Adds New App Partner to its Publisher Network

Mobiquity Networks, a next generation location marketing and data insight company that operates a nationwide location‐based mobile advertising network of beacons, has partnered with a major weather related app to join its App Publisher Network. This app will add approximately 70 million US downloaded users to Mobiquity’s existing publisher network. The Mobiquity Publisher Network is […]

MMA: Marketers See Location Data as Key to Mobile Advertising

MMA: Marketers See Location Data as Key to Mobile Advertising

A recent Mobile Marketing Association report, titled “How Marketers Are Using Location Data – And the Road Ahead” found that the majority of marketers see location data as a key component of mobile advertising. Forty-six percent of marketers and 47 percent of agencies believe location data is critical, and an additional 50 percent of marketers and 43 […]