Two-thirds of marketers embracing location data for ads and promotions, according to Factual

Two-thirds of marketers embracing location data for ads and promotions, according to Factual

Almost two-thirds of marketers are making use of location data for tageting ads and promotions, and nearly half for location-based offers, according to new data from location firm Factual. With mobile overtaking desktop, a wealth of location data is now available to marketers. US companies alone spent $17.1bn (£12.75bn) on location-targets mobile advertising in 2017, […]

MoviePass app tracks users before and after they go to the cinema

MoviePass app tracks users before and after they go to the cinema

Subscription-based movie ticketing service MoviePass tracks your every move and it’s not afraid to admit that – though it claims to have no intentions of selling this data on. Speaking during a presentation at the Entertainment Finance Forum in Hollywood, California, the app’s CEO Mitch Lowe told the audience that “we know all about you”, […]

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6bn mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution is now available to UK and international advertisers, […]

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

Out There Media  and MediaCom  have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we […]

Blis Location Data Shows Formula 1 Lights Up Singapore’s Economy

Blis Location Data Shows Formula 1 Lights Up Singapore’s Economy

Leading location technology company, Blis, recently unveiled insights from Singapore’s Formula One weekend. Coming on the 10th anniversary of F1’s arrival Singapore, the data points to the enormous commercial benefit the race brings to the local economy, showing a 173% jump in mobile activity at key local restaurants and an 82% lift at local shopping […]

GroundTruth sees rise in global demand for location data

GroundTruth sees rise in global demand for location data

Global location tech company GroundTruth (formerly xAd) has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing. Following their acquisition of WeatherBug, GroundTruth have won 35 new Consumer Packaged Goods (CPG) since the start of 2017. As global interest continues to develop and in the […]

Improve Digital Enhances Video Ad Targeting with Digital Element’s Location-Based Technology

Improve Digital Enhances Video Ad Targeting with Digital Element’s Location-Based Technology

Digital Element, one of the leading provider of IP geolocation technology, announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location. Digital Element’s technology has been integrated into 360 Polaris, […]

Omnicom Media Group Running Location-based Campaigns on Blis Self-Serve Platform

Omnicom Media Group Running Location-based Campaigns on Blis Self-Serve Platform

Leading location technology company Blis, announced that after working with Omnicom Media Group for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide. The platform, which was launched in 2016 with selected clients, is powered by Blis’ proprietary location technology stack: SmartPin, SmartScale and its POI Database. Clients can access […]

Tune: 84 per cent of Millennials Act on Location-Based Notifications

Tune: 84 per cent of Millennials Act on Location-Based Notifications

Location-based notifications can make the difference between a successful, engaging app and one that is soon uninstalled, with 84 per cent of millennials more likely to take action when notifications are tailored to their current location, according to a new whitepaper from Tune. Location data is just one of the crucial tools needed to optimise how […]

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