Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Snap Inc. have partnered to launch a new measurement solution called Offline Sales Impact (OSI). OSI will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly manner, by matching Snapchat users with one of the UK’s largest […]
Kiip, a leading mobile marketing and monetisation platform launched Kiip Action Audiences, the first-ever mobile audience product combining both real-life behaviours and survey-verified intent. Kiip Action Audiences are being rolled out through LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLink Data Store will offer Kiip Action Audiences, allowing marketers to […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]
Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and their Data Innovators program. These […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent […]
Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp, which will harness its omnichannel identity resolution offering. Over the past 18 months, Performics’ partnership with Acxiom has allowed client teams […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the addition of targeting for people-based search to its platform.The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. Consumer intent is inherently expressed in […]
Simulmedia and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a strategic partnership enabling marketers to activate their first-party or CRM data on national TV in the US. TV advertisers who activate with first-party data can make their media dollars go further and gain valuable insights to improve all their advertising. […]
