LiveRamp now available to Publishers

LiveRamp now available to Publishers

​LiveRamp​​, an Acxiom​​ company and leading provider of omnichannel identity resolution, announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent […]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp, which will harness its omnichannel identity resolution offering. Over the past 18 months, Performics’ partnership with Acxiom has allowed client teams […]

LiveRamp Launches People-Based Search for Omnichannel Marketers

LiveRamp Launches People-Based Search for Omnichannel Marketers

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the addition of targeting for people-based search to its platform.The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. Consumer intent is inherently expressed in […]

Simulmedia Partners with LiveRamp to Enable First-Party Data Activation on US TV

Simulmedia Partners with LiveRamp to Enable First-Party Data Activation on US TV

Simulmedia and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a strategic partnership enabling marketers to activate their first-party or CRM data on national TV in the US. TV advertisers who activate with first-party data can make their media dollars go further and gain valuable insights to improve all their advertising. […]