LinkedIn debuts ‘self-service’ dynamic ads

LinkedIn debuts ‘self-service’ dynamic ads

LinkedIn is bringing its Dynamic Ads product to its recently redesigned Campaign Manager, making it easier to target professionals on the social network with personalised ads. Dynamic Ads automatically customise ad creative using the publicly available information present on the profiles of LinkedIn members. And, in order to get deeper customisation, data mapping tools are […]

LinkedIn has teamed up with Tenor to add GIFs to its messaging

LinkedIn has teamed up with Tenor to add GIFs to its messaging

LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its ‘In It Together’ integrated marketing campaign during the 75th Annual Golden Globe Awards in January, trying in part to shed its “white collar businesspeople” stereotype. Then, last month, LinkedIn added a touch of Snapchat and Instagram with […]

LinkedIn Launches Video for Sponsored Content and Company Pages

LinkedIn Launches Video for Sponsored Content and Company Pages

LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Marketers will be able to use LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, to target audiences by traits including job title, seniority, company name, industry, […]

Dating app Bumble launches professional spin-off

Dating app Bumble launches professional spin-off

Bumble, a dating service in which females make the first move, is introducing a spin-off variant enabling members to forge professional connections ala LinkedIn. Bumble Bizz emulates the same Tinder-esque swiping action of its progenitor, enabling women to forge ahead with bolstering their business contacts by building their own contacts list. Launching the new tool […]

LinkedIn rolls out native video sharing

LinkedIn rolls out native video sharing

LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]

Acxiom Looks to Enhance People-Based Targeting for Marketers on LinkedIn

Acxiom Looks to Enhance People-Based Targeting for Marketers on LinkedIn

Acxiom, the data foundation for the world’s best marketers, announced a product integration that will enhance people-based targeting on LinkedIn using a privacy-compliant match between Acxiom and LinkedIn audiences. Marketers will now have access to improved audience targeting and Acxiom’s LiveRamp Connect, creating unique opportunities to run secure, anonymized people-based marketing campaigns on LinkedIn. “With […]

M&As in mobile application subsector rise 18pc in 2016

M&As in mobile application subsector rise 18pc in 2016

The number of mergers and acquisitions within the application sector of the online and mobile space increased by 18 percent in the first half of 2016 and this area is expected to continue gaining steam, according to a new report from Berkery Noyes. In Berkery Noyes’ Q2 M&A Online and Mobile Trends Report, the independent […]