Marketing and sales teams can kick-start their ABM initiatives with ABM Essentials from Marketo Engage, part of Adobe Experience Cloud. ABM Essentials – the industry’s most complete ABM solution – brings together the power of ABM and Customer Experience Management (CXM) to put people and experiences at the centre of their B2B marketing strategies and create new account-based experiences (ABX). Helping marketers […]
Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API. Effective on November 15, Hootsuite customers will be able to schedule and publish videos directly from Hootsuite and directly @mention Pages in LinkedIn posts This will encourage audiences to engage with their company […]
LinkedIn is bringing its Dynamic Ads product to its recently redesigned Campaign Manager, making it easier to target professionals on the social network with personalised ads. Dynamic Ads automatically customise ad creative using the publicly available information present on the profiles of LinkedIn members. And, in order to get deeper customisation, data mapping tools are […]
Two thirds (62%) of B2B marketers polled by LinkedIn believe that video should be the primary platform of any creators. 202 B2B digital marketers were polled in the UK and Ireland between February and March 2018 by Microsoft’s professional social network. 62% saw video as the most important content format. This was followed by email, […]
LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its ‘In It Together’ integrated marketing campaign during the 75th Annual Golden Globe Awards in January, trying in part to shed its “white collar businesspeople” stereotype. Then, last month, LinkedIn added a touch of Snapchat and Instagram with […]
What if having cancer was not seen as a negative factor, but an experience to show and be proud of? A form of ‘badge of honour’ that demonstrates to others the battle you’ve gone through. It is the belief of Cancer@Work who launches ‘Fighting Cancer,’ a new skill available on LinkedIn that aims to […]
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Marketers will be able to use LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, to target audiences by traits including job title, seniority, company name, industry, […]
Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C. The report took a sample of the brands using the 4C social platform to compile its ‘The State of Media‘ report. During the fourth quarter of 2017, a sample of $400m in […]
Bumble, a dating service in which females make the first move, is introducing a spin-off variant enabling members to forge professional connections ala LinkedIn. Bumble Bizz emulates the same Tinder-esque swiping action of its progenitor, enabling women to forge ahead with bolstering their business contacts by building their own contacts list. Launching the new tool […]
LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]
