The 3rd Lovely Mobile Awards now open for entries!

The 3rd Lovely Mobile Awards now open for entries!

The 3rd edition of The Lovely Mobile Awards are now open for entries. The Lovely Mobile Awards are an awards program brought to you by us and honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. The Awards are judged by leading members of the global Mobile […]

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]

Yellow Pages Looks Inwards To Promote YP Dine

Yellow Pages Looks Inwards To Promote YP Dine

Yellow Pages has launched a new campaign promoting its revamped YP Dine app that highlights the internal battle between Canadians’ stomach, brain and heart when it comes to choosing what they want to eat. The digital campaign from Leo Burnett features claymation representations of the three organs bickering about their dining decisions, only to agree […]