Chiquita Brands International, the world’s leading banana company, announced a new partnership with Snapchat, the global multimedia messaging app, which will allow consumers to have fun with Chiquita in honour of World Banana Day on April 17th. Through the end of May SnapCodes will appear on 200 million Chiquita Blue Stickers, allowing fans of the […]
Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]
Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]
Snapchatters will be able to use their face to control a football-themed game featuring Three’s new mascot the Puggerfly, in a new Lens sponsored by the mobile network. Three is the first brand to use Snappables, a new Lens launched by the platform in April that incorporates the user’s face into an augmented reality game. […]
In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car […]
BMW goes fully digital in their purchase funnel. The German Automobile company is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualise how products look in the real world before purchase. The brand is using the technology to promote its latest and funkiest X SUV – the X2 […]
When the latest series of HBO’s Game of Thrones launched globally, NEON marked the release with a New Zealand-wide Snapchat lens, created by Mango Communications and DDB New Zealand, allowing fans to turn themselves into an ice-breathing White Walker. Mango was charged with generating hype ahead of the season premiere and public launch of the lens […]
Pinterest said it is making a bigger push into search by launching Pinterest Search and Lens on users’ home feeds to cater to increasing mobile and visual searches among consumers. This includes a new search bar at the top of the home feed in the Pinterest iOS app that allows users to simply type what they’re […]
In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]