ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO

By on    Innovation, Latest, News  

<strong>ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO</strong>

Global technology company partners with leading programmatic platform to support its digital transformation journey Adform, the global programmatic platform, today announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business while focusing on data […]

Apple continues to dominate the tablet market as sales decline once again, according to IDC

By on    Latest, Marketing, Reports  

Apple continues to dominate the tablet market as sales decline once again, according to IDC

Sales of tablet devices once again dropped in 2017, according to new data. Figures from analyst firm IDC show that overall tablet shipments fell by 6.5 percent to 163.5 million units last year. That’s down from 174.9 million in 2016, when the annual decrease was in double digits. Despite demand falling overall, Apple managed to […]