A London student has launched a smartphone app to help delayed commuters secure compensation from the vast sums being “hoarded” by train firms. Benjamin Kaube, 26, who is completing a PhD in physics at Imperial College, said he had become infuriated at the way much of the rail industry made it difficult for passengers to […]
Department store and retail brand Selfridges is strengthening its multi-channel offering with the launch of a social media-friendly shoppable app that aims to redefine the conventional mobile shopping journey. In an era where technology is becoming progressively more integrated with luxury retail, Selfridges is hoping to future-proof its retail channels with a new app, part […]
Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today unveils inRead 360, the latest addition to its game-changing inRead advertising suite. In a global first, the product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment. Advertisers will benefit from […]
The new account linking feature would allow customers to link, for example, their account with a book retailer to the brand chatbot. The chatbot can then suggest new books based on what the customer has purchased before. The feature is opt-in. Although Facebook doesn’t mention consumers going on to make a purchase, there are retailers already […]
A user who searches for the club on Messenger and subscribes to its updates can follow news about transfers, new manager Pep Guardiola and what other social media users are saying. As well as news, the bot will push out photos, behind-the-scenes videos, phone wallpapers and match highlights. Unlike more customer service-oriented bots from retail […]
Publicis Worldwide Hong Kong has launched a new campaign for Marriott Hotels that highlights a new level of customer service for digital savvy Millennials across Asia Pacific. The new campaign falls under Marriott Hotels’ brand promise, “Travel Brilliantly.” The Publicis Worldwide work introduces a new chat function to Marriott’s Mobile App that allows guests to […]
LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]