Mobiquity Technologies, a leading provider of next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network in all of Latin America. The partnership will create a uniquely customised location and programmatic marketing technology platform for Latin American markets. “Latin America is the first stage of our product expansion strategy,” said Mobiquity Technologies CEO Dean Julia. “We […]
Google Station is the company’s high-speed public Wi-Fi platform that first launched in India two years ago and later expanded to Indonesia. The free service is now available in Mexico City. The premise behind Station is to improve access to high bandwidth services in areas where internet data plans might not be affordable, and thus […]
Telefónica, the Spanish parent of UK mobile operator O2, is working with social network Facebook to develop a programme called Internet para todos (Internet for everybody), with the intention of connecting 100 million digitally excluded people in Central and South America to the internet for the first time. Around 20% of people in Latin America […]
With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina averaging the most in-app minutes per person worldwide at nearly 180 minutes per day. As a result, the Smaato platform […]
A Mobile Campaign for Johnnie Walker (Diageo Colombia) by Adsmovil and OMD The huge challenge was to find the best way to engage with the Target and deliver a relevant message at the same time. All of this whilst the target was enjoying the Party they were invited to purchase Johnnie Walker Red. For this, […]
The mobile company Adsmovil announced a partnership with the video ad company AdColony which will bring its Instant-Play solution, focused on high-definition programmatic video campaigns, to Latin American countries. Speaking ExchangeWire Brazil, Adsmovil’s CEO, Alberto Pardo emphasised that video is the format which has benefited the most from the growth of broadband penetration and internet access […]
