Smartphone overtakes the laptop as the top device when shopping, says new research

By on    Latest, Marketing, Reports  

Smartphone overtakes the laptop as the top device when shopping, says new research

Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]

Older generation among the most open to video content but rely on laptops, according to CitNOW

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Older generation among the most open to video content but rely on laptops, according to CitNOW

The digital habits of older car buyers and older members of Generation X – the 45-54 year-olds – are keeping the laptop business in rude health, according to the latest research from automotive video expert CitNOW. Members of ‘Generation X’ and those over-55 are keen viewers of online video content and among the most receptive […]