Mobile brand advertising agency Kargo expands into New Zealand

Mobile brand advertising agency Kargo expands into New Zealand

Kargo, one of the leader in mobile brand advertising, announces its expansion into New Zealand – the company’s fourth global market and second outpost in the Asia Pacific region. To best accelerate the company’s regional expansion, Kargo has appointed Tim Richards as its first New Zealand-based Sales Manager, who will be based out of the […]

Mobile Advertising Leader Kargo Expands into Asia Pacific Region

Mobile Advertising Leader Kargo Expands into Asia Pacific Region

Kargo, the leader in mobile brand advertising, announces its expansion into the Asia Pacific region with the opening of its first Australian outpost in Sydney. New executive hires Robert Leach, Peter Birch and Rob Williams will play key roles in continuing to drive the company’s international growth. The Sydney office marks Kargo’s second global location […]

Dentsu Aegis and Kargo are Collaborating to Bring More Creativity to Mobile Ads

Dentsu Aegis and Kargo are Collaborating to Bring More Creativity to Mobile Ads

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years. The project, dubbed the Mobile Immersion Centre, focuses on cutting-edge smartphone advertising development and will take place in a conference room at Dentsu agency Carat’s East 42nd St. office in […]

Kargo Partners with Adelphic to Bring Together Brands & Publishers to Improve Mobile Advertising ROI

Kargo Partners with Adelphic to Bring Together Brands & Publishers to Improve Mobile Advertising ROI

Kargo today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP). The partnership enables Adelphic’s clients to purchase premium ad space through Kargo’s alliance of top publishers – including The New York Times, Hearst, and CBS Interactive – and reach more than 186 million consumers in the […]

“Captivate vs. Aggravate” study – How Mobile Advertising Impacts Consumers’ Minds

“Captivate vs. Aggravate” study – How Mobile Advertising Impacts Consumers’ Minds

Kargo, a leader in mobile brand advertising, today announced the findings of an in-depth neuroscience study that assessed multiple mobile advertising formats to determine which are most captivating for consumers and which could potentially cause aggravation. The “Captivate vs. Aggravate” study, conducted with neuroscience research firm MediaScience, analyzed consumers’ rational and emotional responses to four […]