Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]

APAC mobile ad fraud poised to hit US$56bn by 2022

APAC mobile ad fraud poised to hit US$56bn by 2022

Total APAC mobile ad fraud is expected to cost advertisers US$56 billion by 2022, up from $19 billion this year, according to a new study by ad fraud specialist TrafficGuard. This was outlined in a new white paper titled “Addressing Ad Fraud through Multipoint Analysis & Machine Learning” which delved into the complexities of ad […]

Ad Fraud to cost advertisers $19 billion in 2018, representing 9% of total digital ad spend

Ad Fraud to cost advertisers $19 billion in 2018, representing 9% of total digital ad spend

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. Ad Platforms Need to Break Out of Walled Gardens Juniper’s new research, Future […]

Contactless retail payments will pass $1 trillion by 2019

Contactless retail payments will pass $1 trillion by 2019

Contactless retail payments made via cards, mobile and wearables are set to reach $1.3 trillion (£1.01 trillion) in value globally by 2019 – more than double the estimated $590bn estimated for this year. According to research from Hampshire-based analyst Juniper Research, cards will continue to contribute the most to total contactless transactions – accounting for […]

Chatbots will save the customer service industry over $8bn by 2022

Chatbots will save the customer service industry over $8bn by 2022

Chatbots are set to save the customer service industry over $8bn (£6.2bn) by 2022, up from just $20m this year, with the healthcare and banking sectors benefitting the most. According to a study from Hampshire-based analyst Juniper Research, the banking sector is most suited to an immediate rollout of chatbots compared to other industries because […]

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016

Mobile Payments using NFC & BLE Beacons lead the way for new marketing technologies. The possibilities of smart devices, mobile payments, wearable technology & NFC are beginning to take a grip in consumer trends and forecasts. The figures can’t be denied. “Payments made through NFC, will witness the highest year-over-year growth rate, increasing at over […]

Contactless Payments via Mobile to Reach $95bn by 2018

Contactless Payments via Mobile to Reach $95bn by 2018

Much of rise of contactless payments has been due to the popularity of NFC-enabled credit and debit cards, but new data from Juniper Research suggests that payments via smartphones and wearables are also experiencing a swift rise, and will close in on $100bn annually in the next two years. According to new research, global contactless […]